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The Role of Material Life, Language, Social Interaction and Aesthetics in Chinese Marketing - Essay Example

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This research is being carried out to evaluate and present material life, language, social interaction and aesthetics in introducing to the Chinese market. Chinese are highly influenced by their own culture rather than the culture of other societies or nations…
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The Role of Material Life, Language, Social Interaction and Aesthetics in Chinese Marketing
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The Role of Material Life, Language, Social Interaction and Aesthetics in Chinese Marketing

Download file to see previous pages... This paper illustrates that in Chinese culture, material culture is revered as it is also one of the ways through which they express themselves. Material culture can be looked at in terms of artifacts, dressing, technology, and food. Materially Chinese prefer to use their own locally produced products as opposed to importing them from other countries. Hence it is common to find huge posters and other artworks containing Chinese workmanship that is totally different from what is commonly found in western cultures. All kinds of products, including food products, can be advertised or made popular through artifacts and technology. Much Chinese own television and radio sets; therefore, it would be easy for them to get information about new products on the market. The material life of Chinese is normally showcased in several of their festivals. The most relevant of the festivities, in this case, is the Moon Festival in which mooncakes are served as a delicacy. Mooncakes, which are closely related to Goodman Fielder’s Crunchy Cookies, are among the most popular of Chinese delicacies. Such festivities can be used as platforms to introduce and market new delicacies, in this case, the Crunchy Cookies that Goodman Fielder is planning to introduce into the market. Oriental dishes are very common in many of Chinese restaurants; however, it is not uncommon to find a few foreign food products in several stores. This means that although Chinese highly value their local food products, they are also open to other products that appeal to them. There are different languages spoken in China, however, there are some that are more prominently used than others. For instance, Mandarin and Cantonese are widely spoken more than any other languages in the country. English is also slowly gaining popularity, especially in the urban places. Language in China plays a huge role in social interactions. Many of Chinese websites, especially social interaction sites are operated in either Mandarin, Cantonese or English. Whatever languages the Chinese use for their communication, they normally emphasize on politeness and respect. ...Download file to see next pagesRead More
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