Recycline in Partnering with Stonyfield Farm - Assignment Example

Q1: What are the advantages for Recycline in partnering with Stonyfield Farm?In partnering with Stonyfield, Recycline has a ready source for some of the materials it needs to produce its toothbrushes. This means that Hudson will not have to use a lot of money looking for raw plastic materials for his business. This partnership will also get more people to know about the toothbrushes made by Recycline. Through the Whole Foods programme, those yoghurt consumers who drop off their plastic containers will be able to know more about the toothbrushes and they may become loyal customers for Recycline toothbrushes.

Q2: List some additional ways Hudson could market his recycled-plastic toothbrushes and shavers.Many people are nowadays very conscious in environmental conservation, and they are likely to buy anything they think will help in conserving the environment (Atkins, 67). Recycline could take advantage of this situation by marketing its toothbrushes as eco-friendly products through word of mouth. Hudson should not only target movie goers as his main customers. There are many people out there who will buy stylish eco-friendly toothbrushes willingly.

The internet is one way of reaching as many people as possible. Online marketing is not only cheap; it is also convenient (Atkins, 45). Q3: How will the company have to change as it grows larger?As the company grows larger, it will have to increase its customer base. This means that it will have to be very innovative in its marketing strategies so as to reach as many people as possible. The company will also have to find partners who can help in marketing its toothbrushes. This means that there will be need for more distributors in different areas (Atkins, 133).

Such distributors may be supermarkets and other retail stores that deal with personal care products. Work CitedAtkins, Stuart. Small Business Marketing. Seattle, WA: Create Space, 2009. Print.