Strategic Purposes of Recycling Firm - Assignment Example

This partnership can strengthen the brand image of the company in front of people who are concerned about the environment and help recycling achieve its mission of preserving the environment. Additional ways the company can market its product is by using alternatives to plastic in its packaging. This will further indicate the company’s willingness to achieve better environmental standards. It can also use trash cans or other disposed material in its production facility to allow recycling.

Furthermore, the use of environmental ways of marketing, such as planting a tea accompanied by company branding can also serve the purpose as customers will start to associate green with Recycling As the company grows larger it will face significant challenges in enhancing its production. In order to maintain its motto of using recycled products, it will have to seek partnership with government and non-governmental agencies to facilitate them in getting disposed material that can be used as potential inputs for their product.

Furthermore, they will also have to expand their wind production facility. Marketing will have to take the ATL course more often and spending on marketing will also have to be increased.