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Federal Express Performance and Strategy - Case Study Example

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The writer of the study "Federal Express Performance and Strategy" attempts to conduct an analysis of the business strategy adopted by the FedEx Corporation. Specifically, the author intends to identify the success factors of the company's performance and provide recommendations on marketing.
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Federal Express Performance and Strategy
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Download file to see previous pages “FedEx has a unique product line because they offer a wide range of services—FedEx Express, FedEx Ground, etc.—in which their customers can get about anything and everything is done. FedEx has a diverse and broad customer base, they are not really aiming towards a certain demographic, but a lot of their services are business-related”. (Roger, 2006; Greg, 2007) FedEx is really trying to please everyone, from a person in the business industry to a housewife. The services offered allows anyone in the business industry to send packages anywhere around the world so that can improve their business. Their services also allow a housewife or grandmother to send birthday gifts to their families.
With all the services that FedEx offers its consumers, it no wonders why they have competition with UPS, DHL, and the United States Postal Service (USPS). “UPS is a package delivering company and global provider of specialized transportation and logistics services. DHL is a premier global delivery network by trailblazing express shipping from one country to another”. (Chaffey, 2009) USPS is an independent federal agency that provides mail processing and delivery service for individuals and businesses in the United States. Even with this tough competition, that has not stopped FedEx from expanding their services worldwide and opening headquarters in Hong Kong, China, that will serve all of Asia; Brussels, Belgium, that will bring services to all of Europe; Dubai, United Arab Emirates, that will serve of all the Middle East and Africa; Miami, Florida, that will serve all of the Latin America and the Caribbean1. With all of these international locations and the headquarters in America, it is no surprise that today FedEx Express has the world’s largest all-cargo air fleet, and in a 24 hour period, those fleets travel nearly 500,000 miles while its couriers log 2.5 million a day, which is equivalent to 100 trips around the world.   ...Download file to see next pagesRead More
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