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From there on the company focused on global expansion and gradually became popular for its financial products like the charge card. (“Our History”, 2009). In the present era American Express is one of the payments company with world wide presence and is also a well known brand in the financial world. The brand is built on the values such as trust, quality, security, integrity and superior customer services. (“Our History”, 2009). Since the year 1850 American Express as a company has followed and conducted their business operation based on several guidelines and value propositions. The company’s core value is customer commitment. The company focuses on gaining customer confidence through extensive relationship making programs.
The primary and the main strength of the organization is their ability to diversify their operations also side by side generating revenues. As we look into the history of the firm we could observe that the company has strategically adapted several diversification policies which had made it possible for them to sustain in the market. The company started its operation as an express company is now among the top players in the financial market scenario. Product innovation wise also the company claims its advantage. The company launched its new holiday gift card which is unique in its name and design qualities celebrating Hispanic culture and providing gifts for Christmas Eve and the day itself, the New Years and also the three King’s Day. (“Celebrating Hispanic Culture with the Felicidades Holiday Gift Card”, 2009). This example does not only show the product variety and range that the company offers, but it also reveals the company’s focus on the large customer base that it usually caters to. Time to time the company successfully delivers diversified products and services and expands its range with much authority in the global market.
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(“American Express Swot Analysis Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
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(American Express Swot Analysis Essay Example | Topics and Well Written Essays - 1000 Words)
“American Express Swot Analysis Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1559723-american-express-swot-analysis.
As such, the plan has been broken down to be analyzed upon these 4 contingent areas as follows: Strengths With respect to overall strength of the business plan, the target market is a perfect segment for such an offering as the target demographic and need both exist in ample supply based upon the demographic information provided in the analysis.
Amazon.com has patented leading edge customer care technology. Weaknesses . The huge range of activities brings a risk of the company being overstretched and losing focus. There are potential quality control problems with so many partnerships. Opportunities The market for new electronic and software products is still growing, with new products arriving all the time.
In travel segment of American Express business, the company offers personal travel, business travel, and other travel services. In account segment, the products on offer include card accounts, business accounts, and other accounts such as saving accounts and CDs, and mobile account management.
From a general perspectives, it can be observed that job opportunities in finance and accounting are numerous through which an individual can build his/her career. It can be stated that various job opportunities in finance and accounting entail Bookkeeper, Accountant, Accounting Clerk and Certified Public Accountant among others.
xpenditures on R&D, Toyota has large capacities to produce and utilize new technologies as it has already done with the introduction of its new electric/petrol hybrid vehicle, the Prius.
4. Toyota enjoys a brand positioning of high quality, reliability and durability all over
SWOT as an acronym represents the Strengths, Weaknesses, Opportunities and Threats that define a business’s environment. The identification of these aspects of a business helps in establishing a strategic plan for the organization. The SWOT analysis is also essential in the
A SWOT analysis is at the heart of any business and a key ingredient in the current and future success of any business venture.
Snelling (2012) notes that at the heart of a SWOT analysis is the process of identifying the objectives of a