The Ethical Approach in Business Strategic Management - Coursework Example

The Ethical Approach in Business Strategic Management Introduction In the current transportation industry, the major player that demonstrates a proactive approach to national express fulfills its ethical and social obligations. The National Express UK transport group with headquarters in Birmingham that operates transportations means for the pursuit to deliver exceptional services to their targeted customers are within the demographic market. The National Express Company was created in 1972 by the state owned National Bus Company (NBC) with a network focusing on the organizational understanding how understanding of ethical practice and CSR demonstrated in business (NationalExpress.com, 2009). The National Express focused effort in the transportation industry had defined the management buy-out strategic approaches, such as, in 1988 a restructuring of the management team to diversify proactively. The identified National Express fulfills its ethical and social obligations based upon corporate information through investments with B2B partners that work on a environmental platform. The strategy that National Express conducted resulted in the ethical obligations to the employee’s staff that will demonstrate the organizational behavior required to improving CSR attributes in business processes under the many facets of sub-businesses. The enclosed review of the strategy management of National Express business initiatives that entails busy, coach, rail, and train services for a behavioral ethical concept – that contributes to the organizational using of environmental safety strategic approach based on the demographics. Therefore, the identified social pressures are using recycle materials in the operations of the processing to conduct business under the business models. The external business environment relates to National Express determination in solidifying the presences of the brand identity in the US, Canada, Spain, Portugal, and Morocco. The National Express action and performance seemed to continue a proactive approach that impresses the stakeholders in terms of ethical business practice and society responsible corporate behavior. The review wills focuses on the methodology with the specification of the stakeholder’s customers, investors, technology experts in transportation, and companies dependent on delivering items on time and on budget. The understanding of the need for an ethical organizational behavior from a project manager’s perspective presents an in-depth conceptual approach in the transportation industry such as National Express. The strategic decision making are required to successfully manage complex project teams for the challenges in projects that infuses the company’s ethical perspective. The review of the methodology used in a fortune 500 companies to reaching the goals outlined in the project scope on the basis of implemented ethical approach to situations. For instance, the using of accounting for ticket sales of the bus, coach, rail, and train can assists in lower the negative effectives of non recycle usage. The National Express operation formation process is detrimental to moving through phrases of forming, storming, norming, performing, and adjourning in order to reaching the completion of the project initiatives. Therefore, the understanding of the strategic makeup provides the organization’s project management goals the primary role in understanding the functional project organization. The strategic approach to provides the means in identifying the organizational behavior within the context of team building is to successfully moving through the phrases (Mantel, Meredith, Shafer, and Sutton, 2008, pp.102). Methodology to Implementing Ethical Measures for a Strategic Approach The methodology for National Express relates to the turning point of the organization that in 2007 the company planned to rebrand their constituent companies under a unified identity. This purposed proved to be beneficial in conducting ethical awareness to cultural focus initiatives in US, Canada, Spain, Portugal, and Morocco operations. The strategic measures including an indication of the way the essay is organized logical structure; the argument should progress naturally from point to point. According to the National Express fulfills its ethical and social obligations based upon corporate information to the following approaches: Safety continues to be at the forefront of all our operations. Vehicle accident rates improved in the UK, North America and Spain. We experienced a small deterioration in preventable accident rates in UK bus and coach. Employee lost time injury rates improved in UK bus and coach, North America and Spain. Performance in UK trains deteriorated by 11%, but the changes to the franchise portfolio of the Group in 2007, make meaningful comparison between 2007 and 2008 impractical. SPAD performance is 7% worse than 2007. However, the statistics include an incident where the driver was not responsible in any way. If this SPAD is disregarded, 2007 and 2008 performance was almost identical. In 2008 we commissioned an independent report into the degree to which the Group compiled with the recommendations in the Baker Report following BP’s serious accident at Texas City in March 2005. This report provided assurance as to the effectiveness of the Group’s corporate governance arrangements in relation to safety and also identified some areas where the arrangements could be strengthened further. The Group has implemented many of the recommendations arising from the report and the remainder are scheduled for completion in 2009 and 2010 (The National Express.com, (2009). The National Express understanding of ethical practice and CSR demonstrated by focusing on company activities beyond the legal requirements Project manager in the transportation institution utilizes the identified organizational behavior concepts of the team and the functional organization to apply appropriate ethical human interpersonal skills for applied motivation. Some of the ethical issues relates to the National Express organization is the balancing effort in its management decision making to facilitation new initiatives that strengthens the brand identity in the market. The concentration in the ability to manage the resources for a more efficient transportation company relates training employees more proactively to demonstrate the desired organizational behaviors. The usage of recycling resources in the bus, coach, rail, and train business models are one of the imperative moves the senior management team. The iniative presented the National Express to demonstrates with knowledge, decision making, change management, and leadership direction provides for fair assessments during situations. The interaction between the project manager and the project team are the stringent formed relationship that strengthens the communication matrix for the overall goal of the company (Kotter, 1996, pp.46). The National Express effort for sharing and receiving imperative information concerning the stages of the project tasks organizes the project for accurate reporting to stakeholders and customers of the transportation institution. In 2005 the National Express planned to secure the transportation market by buying operations of privately owned Spanish transport operator ALSA to broaden the business model. The focus related to operating the bus and coach services in Spain, Portugal, and Morocco to facilitate long-distance coach services to other parts of Europe. The strategic move contributed to a long standing effort to implement effective decision makings - that presents the understanding of ethical practice and CSR demonstrated by focusing on company activities. The Alsa’s operations contributed to the mission for effective CSR that highlights the improving of customer services relations that promoted marketing communication method. The National Express senior management team effort to demonstrate the ethical organizational behavior concept within the organization. The organization’s project managers must work with project teams through effective communication measures that reinforced the indentified organizational behavior concept (Hunger, 2007,pp.55). The directive contributes to the completed scope objectives are met as well as a formation of a productive project team for an effective communication of organizational behavior by demonstrating good decision making. The organization project manager decisions provide the organized efforts to staying on an ethical platform that strengthens the project team to meeting the benchmarks to further the brand identity (Wild, Wild, and Han, 2006, pp.75). The National Express ethical obligations to another Alsa’s operating means for showcasing an organization with the understanding of ethical practice and CSR protocols to employees knowledge of handling business models. The strategic approach for making core attributes of internal processes presents the possible scenarios within the organizational behavior concept of the organization for a more direct approach to a situation (PMBOK, 2004,pp.101). Respectively, the organizational cultures present a challenge for the organization to moving in the desired direction. Therefore, the comparisons to FirstGroup that challenges the targeted market of National Express is critical for assessing beneficial aspects restricting inappropriate usage of resources. In doing so, the National Express can presents their own organizational cultures within their project team environments that reinforced the specific scope objectives. The National Express demonstrated ethical decision making to lead the project team is manifested from understanding the culture for securing a sufficient concept of the organizational behavior. The identified organizational culture within the project environment empowers the project manager in motivating the project team to apply effective decisions. Therefore, the social obligations is the ability to networking with B2B enterprises such as Camden on a partnership to provide the willingness for a cohesive synergy amongst others during a certain situation in an ethical perspective approach, the ethical style is warranted to formulate a preferred behavior identification (NationalExpress.com, 2009, pp.2). The ethical identification with several groups that might comprise a larger complex demographic can provide a reality measure to equity/relativism due to the values or expectations of the work-teams. The transportation establishments present the unique characteristics such as race, ethnicity, and religion to illustrate a fair assessment to demonstrate ethical expectations (Williams, 2008, pp.35). The he concept of the obligation and deontology perspective is the notion to treat others as you would like to be treated during a particular situation. The fundamental concept of the interpretation of obligation or commitment to the theory of deontology is the basis of ethics that the obligation or duty to do what is right for the pursuit of equal balancing. The training conference ethical perspective of my belief, values, and perception to conduct during situations are similar to a character/virtue mindset of the organization. The identification of moral virtues plays a greater aspect of the organization in the transportation industry to making decisions and taking action in a certain behavior. The training programs for National Express to provide the ethical concept to focus on attitudes, dispositions, and character traits that essentially infuses the ethical perspective (Rachels, 1999, pp.28). Conclusion The concise conclusion reflecting the analysis and referring back to the introduction identified issues in the transportation workplace is demonstrating integrity in dealing with customers, the opinionated interpretation of compliance guidelines, and the dilemma of keeping confidential information from unauthorized individuals. The ethical style of character/virtue is more in line to handling matters that occurs in the workplace falters to looking beyond the actions of the senior management. The defined virtue is more than just principle it is the pursuit for addressing the three ethical dilemmas in reflecting the quality of an organization is that it truly provides the organizations a consensus of formality. The organizations transcending in presenting the moral judgment in particular matters by others for an ethical style presents a platform to focus on the attributes of moral standards with a foundation of beliefs and values. The National Express strategic basis of such values relates to the virtue that is consistent to looking towards the traits of others on such fundamental principles to treat employees and customers treated fairly (Railway-technology.com 2009). The organization strategic management approach provides the right method in deciding to interpret company’s compliance guidelines - that does not demonstrate fraud. Respectively, the organization dilemma for sharing or not sharing confidential information can disrupt the workplace environment when it is in the pursuit to making a decision for a proactive approach. Therefore, the National Express ethical style illustrated by the ethics awareness presents the pursuit to using training incentives to improve management decisions, resources that are environmental friendly, and improve organizational behavior of employee staff to build brand equity. References National Express, (2009) National Express Incorporated, Retrieved November 22, 2009, from http:www.nationalexpress.com National Express Group, (2009) Business Groups Associated with National Express Incorporated, Retrieved November 23, 2009, from http:www.nationalexpressgroup.com Railway Technology News (2009) Railway-Technology, Retrieved November 22, 2009, from http:www.railway-technology.com/news Rachels, James. (1999). The Elements of Moral Philosophy, Boston: McGraw-Hill College. George, Jennifer M. and Jones, Gareth R. (2005) Understanding and Managing Organizational Behavior, Fourth Edition, Pearson, Prentice Hall, Upper Saddle River, New Jersey Mantel, Samuel J. & Meredith, Jack R. & Shafer, Scott M. & Sutton, Margaret M. (2008) Project Management In Practice, Third Edition, John Wiley & Sons, Inc. Hunger, David J. 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