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Marketing Mix of Walmart - Case Study Example

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Summary
This assignment draws all the marketing mix that can provide the companies to organise wide range of services and to develop its brands of product. The focus of the report is to show via case study of Wal-Mart what marketing is, how this organisation uses marketing strategies and techniques, why marketing is essential to the company.
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Marketing Mix of Walmart
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Marketing Mix of Walmart

Download file to see previous pages... Furthermore many advertisements have deeper meanings than when seen at first sight especially in magazines where the main goal of the advertisement is to convey a message to the readers through the use of text or symbols. Central to much of modern day advertising in glossy magazines is the use of the metaphor (Proctor et. al, 2005). Metaphors are often used to broaden the way of understanding things. They also lead to a high level of ambiguity in the metaphoric form.
Advertisers are finding it more and more difficult to persuade customers about a specific product. Some reasons for that is the higher educational levels and wide experience of using the products. As a result, some advertisers have moved towards creating advertisements that are out of the ordinary by using double meanings 'polysemy' or by integrating ration with emotion.
Businesses today face challenges such as globalisation and opportunities as technology advancement and decreased legislation. Marketing is the service concept, which is aimed at the creation, promotion, and delivery of goods and services to the customers.
Although many non-profit organisations don't sell products but they market their mission. They need to make the people understand their cause. Very often it is assumed that the people will automatically support the good cause. Unfortunately, this is a false premise. Even the best of programs will fade into obscurity unless non-profit management intentionally makes other groups, associations, businesses, and individuals aware of their mission and continuously maintains that level of awareness. Communication builds understanding and advocates change. Non-profits should define their intended audiences, target their messages to these groups, and outline strategic plans that will best use limited resources to meet organisational goals and objectives.

How many people in your community are alert to the good work of your organisation Effective communication and a consistent image also enhance the ability of non-profit organisations to raise money. If local community members do not have an awareness of the good work that a non-profit does; it is unlikely that they will contribute to a fund raising campaign. In turn, if private foundations do not see financial support at the local level, they may be less inclined to award grants. Foundations also look at grant proposals to see how an organisation plans to communicate the results of their program. Marketing is an on-going, cumulative strategy that can build financial partnerships.

Regardless of an organisation's size or mission, here are some essential elements of successful marketing that will work to build community awareness and support.
Wendy Gray Maynard, Marketing for non-profit Organisations, Concept Marketing Group, Inc., available at http://www.marketingsource.com/articles/view/2101

The American marketing association defines market research as "The systematic gathering, recording, and analysis of data about problems relating to the marketing of goods and services". Consumer analysis is an ...Download file to see next pagesRead More
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