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Ferrari trategic Management - Case Study Example

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Ferrari i a myth and a legend in the automotive indutry. The Ferrari tale i one of an atounding and unique worldwide ucce.An unparalleled one. Ferrari ucce cannot be meaured in term of revenue and ale, or in term of market capitalization. Ferrari never made an IPO an i not even quoted in any tock exchange market…
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Ferrari trategic Management

Download file to see previous pages... Ferrari i known and i highly valued everywhere in the world. From the U to Japan, from Germany and witzerland to India, to France, Autralia, New Zealand, Ruia, Brazil and Argentina. The term 'Contructor' applie in F1 for a corporate or any well-organized body which contruct the car, engine or chai. The contructor of an engine or chai own the intellectual right to it. (Porter, 1985, 44)
The title of Formula 1 World Champion Contructor i given to the car that ha drawn the mot point during the coure of the eaon. A car' engine and chai, both are taken into account while deciding on it point. If a car' chai and engine contructor i the ame, the title imply goe to that contructor. But, if the maker of the chai and engine are different, the title i given jointly, like Ferrari-Honda, Renault-Mercede etc. The name of the chai contructor come before that of the engine contructor.
The term 'contructor' and 'entrant' have different and pecific meaning. An entrant i the peron or corporate entity that regiter a car and driver for a race eaon. Thereafter the reponibility of preparing and maintaining that car during the race weekend lie with them. The term 'team' i uually applied to an entrant organization.
The 1970 were the lat decade Ferrari entered a a work effort in port car racing. After an uninpired performance in the 1973 F1 World Championhip, Enzo Ferrari topped all development of port car in prototype and GT racing at the end of the year, although, Enzo planned to pull out of F1, that year which wa the year of the lat "official" Targa Florio road race Enzo regarded a more important to him.
After three poor year, Ferrari igned Niki Lauda in 1974, and made the momentou deciion to pull out of portcar racing to concentrate upon F1. However, poor reliability with the 312B3 kept them from taking victory that year.
The new Ferrari 312T, developed fully with Niki Lauda, introduced in 1975 brought Ferrari back to winning way. Niki taking the driver' crown and Ferrari the contructor'. (Mazzucato, 2002, 55-88)
In 1976 Lauda crahed at the German Grand Prix. Carlo Reutemann wa hired a a replacement, o with Clay Regazzoni driving the other car, Ferrari had to run three car in the 1976 Italian Grand Prix when Lauda returned unexpectedly oon (only 6 week after hi accident). Lauda cored point, but retired from the lat race in Japan in heavy rain, thu allowing Jame Hunt to take the title by jut a ingle point.
In 1977 Lauda, having come back from hi near fatal crah the previou year, took the title again for Ferrari (and the team won the cotrucutor' championhip), overcoming hi more fancied, and favoured, team mate. Hi relation with the team, epecially the team manager Mauro Forghieri continued to deteriorate, and he decided finally to leave for Brabham. (Mazzucato, 2002, 55-88)
In 1978, Ferrari raced with Carlo Reutemann and Gille Villeneuve, and while they managed to produce a olid car it, like everyone that year, wa outclaed by the ground effect Lotu 79. (Mazzucato, 2002, 55-88)
Jody checkter replacing the Lotu bound Argentinian in 1979, took the title, upported by Gille Villeneuve (who dutifully followed the outh ...Download file to see next pagesRead More
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