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Strategic management - Coursework Example

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1. The strategies pursued by Ferrari between 1975 and 1978 were tremendous making the team able to achieve championship title and renowned reputation in the Grand Prix and F1 constructors’ team in general. One of the most renowned strategies employed by Ferrari between 1975 and 1978 was revolutionizing engine design…
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Download file to see previous pages This specific strategy of Ferrari paid off due to its ability to supplement a large technical team that was dedicated to engine design and development. Another important strategy utilized by Ferrari was giving of high value for its reliable technical solutions. In particular, Ferrari tried to translate the driver’s senses into reliable technical solutions. After all, the drivers can actually say a lot of things about the entire performance of the car and its engine. In line with this, Ferrari is significantly on the right course in order to obtain its competitive advantage. With a highly reliable technical team, Ferrari can always have the great chance to maximize its potential in translating the needs or opinion of the drivers about the car’s general performance. Another important strategy used by Ferrari was its investment in highly talented drivers. Car-racing activity requires a highly and specially skilled driver due to its high level of risk and pressure towards excellence. In the end, it was not just the whole engine and car design that would matter, but the drivers in great detail. Thus, this was one of the major reasons why Ferrari was able to translate driver’s senses into reliable technical solutions. 2. Ferrari faced problems in the early 1970s because of some important strategic reasons. Their entire performance was based on its strategic activities done in order to plunge in the competition. However, such strategies they implemented in 1970s were not so remarkable compared to what they applied in between 1975 and 1978. Ferrari in the first place rarely attended car racing and focused so much time on car manufacturing. In this regard, Ferrari tried to rely on media and his advisors for information leading to being politicized most of the time. Furthermore, his first love was motor racing. Thus, there is a great possibility that lesser enthusiasm will be given to car racing even that the said activity gave a great amount of money for funding of his business. However, Ferrari was good at sourcing funds for his business. The merger with Fiat proved to be remarkable for outsourcing funds, but substantial pressure was packaged with it especially that competition for engine design proved to be a substantial trend in the market. Ford Motors was able to come up with Ford DFV engine which particularly dominated F1. Since Ferrari was good at giving focus on car manufacturing there was a good chance to dominate in the competition. However, due to age and health condition, Ferrari could not stand long to manage the entire business. Thus, the only good thing left was to hire for new technical in-charge and a new team boss. That was when Mauro Forghieri and Luca di Montezemolo were hired in the team. This paves way to a good starting point for the entire management of Ferrari and his team. Thus, it was clear enough that Ferrari just needed to have organized the management team in order to give so much focus on whatever is necessary in its entire business. From the start, Ferrari was losing focus on some major aspects of its business and one of them was forgetting to organize a highly organized and managed team. 3. The key elements of a successful F1 team include the utilization of human resource, cutting-edge technology and integrate them into one big marketing activity. The first element was the creation of drivers’ association through F1 and its drivers’ ...Download file to see next pagesRead More
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