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Southwest Airlines - Case Study Example

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Summary
The objective of this capstone project is to evaluate the standing of Southwest Airlines comparing the performance of the airline with that of the industry in the United States and to undertake an external and internal evaluation of the organization. …
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Southwest Airlines
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Southwest Airlines

Download file to see previous pages... According to the report findings the remarkable success and innovative ways with that Southwest Airlines has achieved has made this study interesting. It is worth studying the business concept of Southwest, which involves attracting passengers by flying convenient schedules and getting passengers to their destination on time using several strategic initiatives. The efficiency, quality of service, controlled growth, increase in demand for reliable low-fare travel, and other key success factors like leadership, culture, strategy and coordination are some of the factors that contributed to the success of the airline. This project aims to study the relative contribution made by these distinct factors that made this remarkable transformation possible for Southwest.
As the discussion declares the Company’s vision statement expresses a “dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, and individual pride and Company spirit.” The Company has the mission to “provide safe and comfortable air transportation in commuter and short-haul markets, from close-in airports, at prices competitive with automobiles and buses and to involve customers and employees in the product and the process, making the airline a fun, profitable and quality experience.” From the very start, Southwest Airlines’ goals were to make a profit, achieve job security for every employee, and make flying affordable for more people. (Freiberg & Freiber ...Download file to see next pagesRead More
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