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Developing Hospitality Tourism - Case Study Example

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Cruising is tourism which is travelling for predominantly recreational or leisure purposes on board a vessel or the provision of services to support this leisure travel. The World Tourism Organization defines cruising tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited"…
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Developing Hospitality Tourism
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Download file to see previous pages And while the competitors made fun of Arison by offering "Mardi Gras on the Rock" drinks aboard their ships, Carnival added two more former liners to its fleet. In 1981 the company's first newbuild, Tropicale, entered service, which was the beginning of a story of a tremendous and unparalleled success: from 1981 to late 2001, Carnival put into service 18 new ships, with five more on order until 2004. Today the world's largest cruise line, Carnival offers the well-known and extremely popular "Fun Ship" concept with colourful interiors and non-stop action around the clock.
Once considered to be the "party boat" cruise line for the 20-something crowd, Carnival has been undergoing an image overhaul in recent years. Carnival's newer ships reflect a main-stream dcor that is less glitzy than the older ships. However, Carnival's "Fun Ship" moniker lives on and there is plenty of fun to be had. On this cruise line, one will find something for every one of all ages. There is a great kids program "Camp Carnival" makes Carnival Cruisesa favourite for families on travel. Carnival also puts a lot of work into their entertainment style on board.
The Las Vegas-style shows produced by Carnival's ...
You are sure to find many lounges and bars on a Carnival Cruises ship with a variety of quality musical acts. In fact, it is safe to say that boredom will never be experienced on a Carnival ship, unless choosing to be. While the quality of food on Carnival has improved over the past few years, the portions and number of dinner courses have been reduced. Nevertheless, the options for dining are numerous and will satiate every appetite on a Carnival Cruise. Generally, the food is average to good with one exception; the new Spirit class ships have an upscale restaurant that got the Best Award for Alternate Dining in the Cruise Lines Competition within the industry.
A. Issues with product portfolio
As a segment of the travel industry, ship transportation is considered one of the oldest forms of travel, yet cruise ships are considered to be the "new kid on the travel block." In a real sense cruise ship companies are more in the entertainment business than in pure transportation. Whereas ships still provide "destination to destination" travel, cruise ships are veritable "floating hotels" featuring recreation and sports facilities, aerobic dance classes, and visits to ports of call.
Because of the vast ports catering to cruise ships today, this paper focused its study on the changes of cruise ships and services in the ports of the United States and Canada and the tourists market that helped shaped the cruise services in the area. This thrust in the cruise ship style of service which caters to entertainment primarily and to travel secondly, makes it safe to assume that cruise services with Carnival Cruise Lines is highly profitable because:
- Only a few people benefit from cruise ship tourism. Those that have ...Download file to see next pagesRead More
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