Group project outline - Essay Example

In addition to this, the market demand and needs of the customer towards this product segment is changing at a continuous rate. Now-a-days, people are trying to consume fuel efficient cars due to the hike in fuel prices. Recently, several automobile organizations are implementing green strategies in business. Moreover, several leading organizations, such as Ford and Toyota introduced electric car to reduce the consumption level of fossil fuel. Lack of use of fossil fuel can reduce the emission level of carbon.

In addition to this, it reduces the operating cost of an organization. Therefore, the organization can use economic pricing strategy. Now-a-days, people are trying to consume fuel-efficient low priced cars due to their low disposable income. However, research on this product will help all the group members to learn about the market demand of this product. There are several types of cars, such as hatchback, Sedan, SUV and MUV. Research on each car segment will help the group members to understand about the purchasing behaviour of people and strategies that are implemented by several automobile manufacturing organizations (Noel, 2009, p.117). The objective of research is to know the purchasing behaviour of people towards this product.

Project Plan There are four members in this group. Each group member has different roles and responsibilities to complete the project. Primary and secondary data collection method has been utilized in order to gather appropriate data. Both these data collection methods have significant advantages. Primary data collection method will help this group to gather real time and valid data (Mooi and Sarstedt, 2011, p.39). On the other hand, secondary data collection method will help to gather a large number of data set (Malhotra, 2008, p.25). Both of these data collection method will help this group to achieve successful and expected research outcome.

2 members from the group have taken the responsibility to gather primary data. They are going to take interview of 10 people to gather valuable primary data and information. Total sample size has been considered for this research is 10. Out of the 10 individuals, 6 are common people who have cars and 4 are store managers of different car making and distributing organizations. 1 member will take the interview of 6 customers and other will take the interview of 4 managers. Another group member is responsible for gathering secondary data.

Therefore, it is clear that 3 members of the group are engaged in the data collection process. The fourth group member will be responsible for analyzing the collected data and provide a research outcome based on his or her analysis. Key Challenges The key challenges that have been faced in the group activity for the project on studying the purchasing behaviour of the customers for various types of cars have been explained as follows. The challenges could be faced in the individual level as well as the group level while conducting the tasks involved in the project plan.

Since four different people were engaged in the separate tasks of data collection as per the primary and secondary research methods, the data analysis and the evaluation, difficulties could be faced due to the mismatch of the expectations of the people that have collected data and the people who have conducted the analysis and evaluation. The various parameters on which