Corporate Responsibility at Hilton - Case Study Example

Hilton worldwide is a market leader in hospitality, sustainability, travel, and tourism and business sector. They are grabbing the attention of their audience by updating photos of every event held there on social media. This thing helps them to stay in touch with their audience. Moreover, they attract people by their magazines and the latest updates on facebook and via emails to some regular customers (Hilton Caribbean 2013).The PR CP assured Communications Strategy Hilton Worldwide had a voice in all targeted areas and relevant markets for the Organization's goals and mission statement.

The main campaign for Hilton Worldwide Australasia was based around the leadership of thought and raises the profile of the Organization and its main spokesman. Hilton Worldwide could not be positioned as "just another brand of the luxury hotel" instead; CP Communications has developed a strategy which focuses on the "behind the scenes of the development of business and HR of Hilton Worldwide practices as well as the sector of the luxury target, travel, and hospitality. Media strategy focused on shedding light on Hilton Worldwide Australasia made differently from the other brands of hotels, to raise awareness on key questions, issues, and changes that occur with the industry and introduced Hilton Worldwide as a leader of opinion and change agent to these key discussion topics.

This strategy has been chosen to achieve a wider network of customers - and not only luxury, hospitality, and travel business, but, HR, customer service and the MICE sector sustainability. The public relations for Hilton Worldwide Australasia strategy involved running tactics of traditional public relations, including press releases, interviews, and the possibilities of expression.Hilton worldwide is one of the most expensive hotels and its charges are increasing in nights (Hiltonworldwide.sc.

hodesdigital.com 2013. This is no good for the clients and for the hotel itself. Household finances are also increasing so they will prefer to fulfill their basic necessities instead of spending in such an expensive hotel. They might buy their own farmhouse to spend vocation instead of spending money in a hotel in every vocation. The unemployment level is also increasing are more people are interested to be a part of the hospitality industry. Ever since 2009, competence projects have resulted in growing savings expected at more than a quarter-billion dollars (Edelman 2013).

They have more than 300,000 Team Members at corporate offices and they have owned, managed and franchised properties in 90 different countries.Hilton worldwide is doing its job very perfectly and efficiently handling its services. It in so many different countries but still manages to maintain the quality of services and products. If we compare Hilton worldwide expenses and charges they are much higher than other five and seven star hotels. But if we look at the experience differentiation than there is no comparison of their hotel and living experience over there.

Spending money in a place like Hilton worldwide seems worthwhile.Research shows that Hilton Worldwide will be the market leader in the hospitality industry (Hospitality Net 2013). One thing can bring them down which is their increasing expenses and over charges to clients. In the future, any other hotel opens which provides the same services and products it may lead the market and bring Hilton down, but we cannot say it surely because it might take years to attain status as Hilton Worldwide has.