Corporate Profits versus the Protection of Natural Environment - Essay Example

Therefore, it is advisable that while organizations work towards increasing their profit margins and expanding their businesses, they should as well put in place measures to protect and conserve the natural environment, as the latter is more important than any aspect in the business world (Sharfman, Shaft & Tihanyi, 2004 p. 23). This paper seeks to analyze the significance of profits and protection of the natural environment in an organization, clearly the most important of them while at the same time discussing the impact of media involvement on this issue.

According to Steiner & Steiner (2012 p. 567), virtually all organizations set up with the sole aim of making profits within a given business environment. While profits play an important role in determining the solvency or otherwise of the said organization, it is imperative to consider that profits do not come from vacuum. The accumulation of profits and the conservation of the natural environment are an inseparable pair that enables corporates to operate their businesses in a sustainable manner.

It is true that no business can survive without making profits that will sustain it even in times of economic hardships and propel its growth and expansion. That said it is apparent that the need to make profits is crucial to all businesses more than any aspect within the business concept, as this is the driving force (Sharfman, Shaft & Tihanyi, 2004 p. 26). . Due to the significant aspect attached to profits within the corporate world, it serves to say that urge to make profits can never be overestimated, the approach notwithstanding (Sharfman, Shaft & Tihanyi, 2004 p. 30). The concept of environmental protection and sustainable development has been with us for a while, at least in the wake of concerns about global warming.

Natural environment is important in that virtually every business enterprise and all organizations derive part of their resources directly or indirectly from the environment (Michalisin & Stinchfield, 2010 p. 138). Organizations may use natural resources as their raw materials or products from natural resources for their production processes. Perhaps it would be appropriate to confess at this point that the protection of the natural environment is more important than the need to make profits.

Since the most businesses have their operations surrounded by the natural environment, they ought to take into consideration the impact of their activities on the natural environment (Steiner & Steiner, 2012 p. 537). In the recent past, the world has been very conscious on the environment especially due to the adverse effects of climate change, a revolution that has affected most businesses across the globe. More environmental organizations like the UNEP and the NRDC have advocated for sustainable development and have particularly put up a spirited campaign for the adoption of clean energy and cleaner production (Natural Resources Defense Council, 2013 para. 4). The environmental issue has gained more support prevalence especially in the business world where the rating of business enterprises is based on their efficiency in production and