Silver Bear Lodge Business Plan Analysis - Essay Example

? The Silver Bear Lodge SWOT Analysis The Silver Bear Lodge SWOT Analysis of the Business plan Introduction In the Resort Ski Lodge sample plan, Silver Lodge outlines a scheme to offer customers large units with twelve bedrooms, an underground parking, well equipped kitchens, laundry services and fireplaces. Moreover, Silver Lodge provides a common outdoor area with a hot tub and an on-site front desk service. With an estimated one hundred and fifty thousand visitors annually, Marty and Luke, owners of the lodge, plan to operate it in November to April only. This is because they want it to serve customers during summer and spring thus becoming a summer resort. Precisely, Marty and Luke presents their resort as a seasonal lodge to visitor, or rather customers. When not operational, the lodge is closed down to wait for the next spring and summer seasons. This paper take into consideration the ethical position of Marty and Luke, assuming that they duly represents valid and albeit needs of the customers in the entire society. They present this in a contraposition to untainted analysis of business. SWOT Analysis Strengths Silver Bear Lodge has very little remarkable strengths. These strengths are majorly associated with the services and operations of the resort. This implies that the quality of services offered by the Lodge would attract thousands of potential customers at an affordable cost. In addition, Silver bear Lodge has a remarkable mode of marketing that is efficient in reaching the targeted customers in the privacy of their own individual electronic devices such as cell phones and computers. The strength and potential of setting up resorts around this region has proven its might in the past few years; specifically providing services that enable it to grow at a remarkable rate thus making reasonable profits. Silver Bear lodge advertises itself through various social websites such as Facebook and Google; these are places where any interested customer can access the relevant information about this resort. Significant strengths make this new investment to boom. Weaknesses Silver Bear lodge engage a good part of its marketing with the social websites such as Facebook and Google. This kind of marketing appears to have limited the use of television sets and newspapers in that the people who are reached are only those who access Facebook and Google sites. An implication of this is a predictable limitation of growth already depicted at the birth of the business. Moreover, there are a number of ethical criticisms that emerge due to online marketing of Silver Bear Lodge. This kind of investment limits its accessibility to people who are technologically fit and aware of whatever is going round in the social world via the internet. Therefore, if one is not a member of these social sites, the Lodge is disadvantaged because there are thousands of people who could visit the resort when informed of its existence through other modes of marketing such as television, newspapers and even radios. A current weakness is the thorough focus on marketing tools used by various organizations to generate income and lure people into accepting their services. For instance, Facebook has become the leading site in convincing people to follow various firms. So, when Facebook buns this kind of sales generation, Silver bear lodge will be forced to come up with complicated strategies for obtaining more customers and increasing their sales. Opportunities The greatest opportunity in-line with this business is quite obvious. Silver Bear Lodge is an infant firm that is just beginning to unfold. This is the time when the person who comes first is served first with the best of services ever. For the starting organizations, profits are still not predictable but extremely probable and promising for new resorts in the industry. Another very crucial opportunity to add on this is the exact position of pioneers occupied by the current developers. This is quite rare because very few young firms can manage to dictate the shape, development routes, the future and complete etiquettes of the entire market. The leading Lodge and resort firms are in such a position. this opportunity has its own implications. Just like any other organization, the society or the government has to identify what the new firm is all about, the dangers associated with it and how it can contain them. The pioneers are in a position to venture into any legal business. Though unethical, this remains to be a rare and beneficial opportunity. Threats The major threat emerge from the above outlined opportunity; pioneering. Though, the fundamental legislation rules states that there is no suit that can be filed for actions that are committed before the law forbidding them is passed, some businesses have the tendency of pushing through and find themselves in an awkward position where cleaning up the damages they have caused becomes a problem. Here is where the firms end up destroying their reputation in face of the public and potential customers. For an unfolding organization, engaging in unlawful activities would tint the image of the entire facility and scare away the ready and willing clients. The moral side Ethical consideration goes beyond the central and publicly advertised ideas. It takes a well informed and technologically qualified individual to detect a serious issue such as the scam for cash in the resort industry via their mode of marketing (internet). The chain of activities attached to the birth of every infant firm dogmatic followed by a boom. There are so many unethical models utilized in profit making by such firms. These methods are far away from the attention of the public thus many individuals pay more attention to the unethical activities, and not the ethical ones. Consequently, it leads to more damages in firms and thereafter in the entire industry. Future implications The society possesses an extremely unique potential that is available to the suffering group of consumers who face the unethical activities of firms in an industry. New industries take advantage of the under-regulated market. All these activities take place in the social networks, or rather websites such as Google and Facebook. For instance, the Facebook groups are very powerful tools in protecting the users against market scamming. The greater question here is whether Silver Bear lodge customers will get organized against this effectively, or not. References Chang-Y. G., & Ding-H. P. (2011). Consolidating SWOT analysis with nonhomogeneous uncertain preference information.Knowledge-Based Systems, Volume 24, Issue 6, August 2011, Pages 796-808 http://www.bplans.com/resort_hotel_ski_lodge_business_plan/executive_summary_fc.php#.UYh8Mu56fIU Read More