EA Sports Games Competitors Overview - Essay Example

It is the third fastest growing industry in the entertainment and media market field, and the key companies in the industry are Sony, EA Sports, Microsoft and Nintendo. The Electronic Arts Company competes with other companies in this dynamic video and highly competitive games industry. There are very many companies worldwide engaging in the business of distribution, publishing, marketing and the development of video games – the business that EA engages on. The direct competitors of the company are Activision Blizzard incorporated, the Nintendo Company, Konami, Ubisoft, Vivendi, Take-Two and in the online games its competitors include Gameloft and Glu Mobile.

Competition in this unique industry takes different forms and strategies and the rivals adopt their own unique strategy of increasing their market share, their revenue and image. Since this an interactive industry the company that adopts the most finesse products ends up with these benefits as they have been mentioned above. In order to cushion themselves from the intense competition companies in this industry have resulted to mergers and acquisition to enhance their economic status in the industry and market.

Comparison among these three industry key competitors reveals that revenue comparison, EA sports made$ 3.9 billion while Activision Blizzard Company and Nintendo Company 4.86 billion and 8.06 billion respectively. However, despite these huge profits with the entry of many entrants in the market, these profits will dwindle as they have cheaper., more technologically advanced, and better games as compared to these main players in the games industry. Currently the EA(sports) company is the largest independent publisher by sales volume, the company control a worldwide market share of 19.

9% compared to other companies such as Japanese Konami which controls 19.7% . The others are Activision Blizzard which controls 9.7%, Vivendi controls 6.9%, Take-Two controlling 6.3%, Ubisoft controlling 5.8%, the rest control the remaining 31.5%.Video games appeal to two