Company culture report - Research Paper Example

This company’s culture gives them a competitive edge over the rivals and places them a head of others in market dominance and customer satisfactory products (Grenville, 113). Based on this information, this paper looks at the Apple’s culture in relation to how they have used the strategy to overcome hurdles facing the company. The culture of the company is based on change such that they have been associated with hitting the market with spectacular products that has left the competitors agape.

Methodology For the purpose of data collection, this research paper considered secondary document to analyze and gather the relevant data required for the purpose of this paper. In this regard, Books and other journals that have documented Apple Company management and culture were considered. The information regarding the company has been accurately considered and rationally analyzed for the purposes of relying in this information. Apple Inc. Culture following the research demonstrates one of the companies that use unique and complicated culture based on the ability to remain innovative at personal level.

Culture of the Company The company’s culture is a complex structure with several facets that are simultaneously adhered to. The following will be discussed in relation its culture; Behavior at work Whereas there are set standards and ethical code of conduct, the company has enabled the employees to exercise freedom in running their own show and tolerate working in a challenging environment. This enabling environment has allowed them to be creative and progressive in making breakthrough by coming up with new products that has made the company known for surprises in the technological world (Linzmayer, 129).

The need for creativity forms the cornerstone of progression in Apple Company, which is why the employees in the company always have the urge to bring something new in the market for the consumer-something different from what is common and usual. The company according to former CEO, Steve Jobs organized it employees relation in that there are a group of thinkers who come up with brilliant ideas about what may hit the market, the idea is then taken to another level where the imagination will be put to practice by software developers (Linzmayer, 143).

In the end, a new product hits the market courtesy of the company culture. In apple, the formality and the hierarchical order traditionally associated with to most companies is not a factor, instead, they devised their own informal system that is results oriented. This kind of arrangement has enabled the company’s employees to develop legendry self esteem and efficiency that has propelled the company to its current level. Nurturing of self-esteem in the company’s employees has seen the employees accepting failures and instead of being disillusioned, they have used it for self-correcting and keeping up with the pace of innovation.

Perception and Criteria of selection Following the company’s need to remain at the apex of innovation, they have designed a stringent method of recruiting employees that is also different from the normal assessment given by majority of the companies (Grady, 48). In Apple Company, one’s ability to serve in the dynamic work environment full of challenges is a prerequisite to the company than related intellect. All that the company requires is a progressive mind that is able to think constructively about what other cannot (Grady, 78).