Employing Strategy in a Competitive Environment - Research Paper Example

These factors include income, education, geographic location, and age. Technological changes, which are arising might or might not support the activities of our business as well. This will be the supreme important trend, which could affect the ability of the company to stay competitive within the market. As the company provides the customers with quality information materials, which will permit them to sell to the end user clients more ably at a lesser charge, the company has to be aware of the datum that fresh technologies are emerging every day (Stigler 2008).

The company must ensure that the products are continually updated to meet the clients’ needs. The company has to be aware of these emerging changes, as they occur to continue to anticipating the customers’ needs, and tackle them afore they essentially request it. This is how the company can capitalize on these changes in technology, by ensuring the clients have available information resources at all time to meet their end user consumer needs. The company can achieve this by constantly researching fresh and innovative technologies, as they emerge hence staying ahead of clients' requirements.

New entrants to the market can also present a threat to the company. If the company is successful in attaining market share as well as being lucrative, this could draw new comers who may pull clients from the company. The company can combat this through being the low cost spearhead. Moreover, the company must keep on providing quality products, which the company’s clients trust. Establishing such reliability will be a basis in guaranteeing the company’s stand within the market (Wisma, 2012).

To address the sustainable mobility’s challenges, while getting on a fresh stage of dynamic development and consolidating its presence within the international marketplace, the company can rely on its fundamental strengths. These strengths include knowhow of the inner operation of the information industry; capacity to afford quality products, virtual firm can be easily be accessed online to generate a competitive benefit within the marketplace. The company can achieve this through effective communication with core clients.

Increased sales do not necessarily mean increased returns; therefore, the company needs to evaluate the efficacy of the firm’s communications (Karakaya, 2005). This strategy will provide the company the understanding of the inner operation of the information sector to be cognizant of the clients’ needs. Furthermore, all staff must have some experience about book to fortify the company’s most crucial asset. Through keeping a close watch on changes in technology, the company will be capable of offering relevant products that the end users can benefit from them.

Working online will make the company mobile and effortlessly accessed by either the company’s clients or their clienteles. This eases on the travel costs that would otherwise be incurred if need for assistance or service arises (Wisma, 2012). Considering that the market share is minimal, I find that the company’s core competitor is the established publishers. The challenge is how the company can obtain and retain customers. The company has to create information materials, which clients can differentiate from those of the competitors’ products owing to their good quality.

The company must employ proficient writers and