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Globalization and HRM Strategies - Essay Example

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Globalization and HRM Strategies Name: Institution: Coca-Cola Company is one of the largest beverage companies in the world. It specializes on refreshing consumers with over 500 sparkling and still brands. The company is estimated to value around 15 billion dollar brand including diet coke, sprite, fanta, minute maid, vitamin water, and many more brands (Aswathappa, & Dash,2007)…
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Globalization and HRM Strategies
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About 40% of the company’s revenue is generated from U.S. markets. Together with its bottling partners, Coca Cola Company is ranked among the top ten private employers with over 700,000 system employees. The main role of HRM in every company is to hire, train, and to develop employees and even to punish or dismiss them whenever necessary. Being a company with branches, outlets and subsidiaries in several countries, the culture of various host countries has been a major consideration to the Coca Cola’s human resource department.

The human resource has amended its policies to allow room for considerations regarding the cultures of the various host countries (Farnham & Chartered Institute of Personnel and Development, 2010). With the changing culture, the coca cola human resource management function is charged with a mandate to provide the glue that binds the diversified cultural groups into Coca-Cola family. The company’s human resource management always propagates a common human resource philosophy within the company.

To overcome the cultural barriers, the Coca Cola human resource management has created a program to develop the group of internationally minded mid level executives who will offer guidance and control the employees of the company in different branches all over the world. The impact of globalization has affected the manner in which the Coca Cola basic principles of human resource management as a whole is applied on the global scale, to enhance coordination of human resource management to be more effective.

With globalization, Coca Cola company human resource management has initiated new plans to ensure the company’s employees from different regions interact in a safe mode despite the differences in their cultures (Farnham & Chartered Institute of Personnel and Development, 2010). To overcome negative impact of globalization on the company’s operations, the human resource management has come up with programs to offer special training to newly recruited employees. The human resource management is also placing new employees with the old employees to allow them learn work and the values prevalent in the company.

Another crucial area in which the effect of globalization has affected the activities of Coca Cola’s human resource management has been in the area of corporate social responsibility (Farnham & Chartered Institute of Personnel and Development, 2010). In an attempt to ensure there is a healthy relationship between the company and the host countries, the human resource department has intensively embarked in a process of studying the environment of different host countries with a view of finding ways in which the company can contribute to the welfare and development of the people.

Labor markets deals with issues such as employments, wages, and also unemployment. In the current economy, demographic changes have led to an increase in ageing workforce. This has highly influenced how the Coca Cola human resource department functions. With labor markets providing the structure through which the employees and employers relate, the company’s human resource department has adopted new policies to ensure that the company’s employees are working in conducive working conditions (Farnham & Chartered Institute of Personnel and Development, 2010).

The human resource management has also revised terms of engagement with the company’

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