Global Business Network - Essay Example

Comments (0) Cite this document
GBN or the Global Business Network (a subsidiary of the Monitor Group) is a consulting firm that concentrates in the area of scenario planning. GBN focuses in providing assistance to organizations especially in coping up with future uncertainties in the business industry or in the entire worldwide economy…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.8% of users find it useful
Global Business Network
Read TextPreview

Extract of sample "Global Business Network"

Global Business Network (GBN Case Analysis GBN or the Global Business Network (a subsidiary of the Monitor Group) is a consulting firm that concentrates in the area of scenario planning. GBN focuses in providing assistance to organizations especially in coping up with future uncertainties in the business industry or in the entire worldwide economy (About GBN, n.d.). Most clients of the GBN are leading companies, governments, and nonprofit organizations that seek the services of the firm to help them deal with “critical long-term challenges” (“About GBN,” n.d.). GBN is deemed a pioneer in implementing scenario planning. With this reputation, the firm has developed its own fundamental principles, which allow GBN to structure and differentiate what the company does, and the approaches it applies to implementing successfully scenario planning (“Our Approach,” n.d.). The first principle is outside-in thinking where GBN advises their clients to conceive ideas from outside in that means investigating on the outside or beyond the industry first prior to exploring the essential dynamics inside the industry and the company. Next in line is diversity of perspective that appertains to the firm’s conception of multiple futures or the multiple future scenarios, thus, allowing their clients to anticipate uncertainties. Fourth is collaboration, which describes the close partnership of GBN to the management of its clients. Fifth is learning through Co-Creation where the firm does “not begin with answers”; instead, they work to uncover solutions with clients (“Our Approach,” n.d.). Finally, the last fundamental principle is world class experience and facilitation that points out to the competent GBN practitioners whose role is to administer the collaborative learning processes, which brings off “insights, alignment, and action” (“Our Approach,” n.d.). Thus, GBN supports the application of scenario planning through means of applying its six fundamental principles that the firm consider as the benchmark of an effective scenario planning strategy. The implementation of scenario planning strategies has to go hand in hand with a systematic scenario thinking process (“Why Scenarios,” n.d.). The process will begin with the orient phase. The orient phase involves the description of the issue that needs to be addressed. The issue that is identified is utilized as an orienting mechanism from beginning to end of the other phases, in the scenario thinking process. Next is the explore phase. This phase involves the examination of the driving forces which may help in forming the main issue or the question that has to be answered. The term driving forces refer to changes in the external environment of an organization, which may influence the formation of future dynamics through an unforeseeable or foreseeable manner. These forces may be considered as predetermined elements or the forces that are easily recognized and remain unchanged, or the uncertainties, crucial forces that are usually unpredictable in nature (“Why Scenarios,” n.d.). Third is the synthesize phase wherein the recognized driving forces are combined for the establishment of a scenario framework (“Why Scenarios,” n.d.). The construction of a scenario framework is an experimental process, which has to involve the careful assessment of uncertainties. The fourth phase is act where the scenarios are being managed to stimulate action. An effective scenario does not have to be the one that is able to imitate the future; otherwise, it has to be that scenario where the organization is able to acquire information for it to adjust and perform productive measures. The last phase is the monitoring phase that is associated with the monitoring of the environmental shifts and modification of strategies. Firm usually has to create monitoring systems to keep track of the leading indicators that signal the occurrence of scenarios (“Why Scenarios,” n.d.). GBN also offers other forms of services to support its clients in the planning and implementation of an effective scenario planning framework (“Ideas,” n.d.). For instance, in terms of scenarios and strategies, GBN makes use of case studies to present real life examples of scenarios that a firm may ponder upon. Reports that come from their previous projects are also being used to gain ideas and insights regarding uncertainties. Clients may also avail of the GBN Perspectives, which are “quarterly interview series” of the views and opinions of the members of the GBN network. In addition, GBN also has its podcasts that may be subscribed through iTunes that contains topics related to business. The company has been running for over 20 years, and with its core principles and smart approaches, it will continue to help other firms become successful. Therefore, GBN’s edge is simply the way it helps other organizations succeed through effective approaches in scenario planning. References About GBN. (n.d.). Retrieved from Ideas. (n.d.). Retrieved from Our Approach. (n.d.). Retrieved from Why Scenarios. (n.d). Retrieved from Read More
Cite this document
  • APA
  • MLA
(“Global Business Network Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Global Business Network Essay Example | Topics and Well Written Essays - 750 words. Retrieved from
(Global Business Network Essay Example | Topics and Well Written Essays - 750 Words)
Global Business Network Essay Example | Topics and Well Written Essays - 750 Words.
“Global Business Network Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Global Business Network

Future of Mobile Global Business

...industry development (Camponovo, et al., 2004, p3) According to Kahn et al, scenarios are descriptions of possible future states as well as sequences of events that will lead to the evolution of one situation into the future state that utilizes both the quantitative and qualitative methodologies of various degrees. For instance, the French school (De Jounevel), which utilizes the structural, formal rules, and routes to examine trends towards the future. On the other Global Business Network approach formulated by Shell in 1970s, it incorporates much more informal, based on key factors, key drivers and alternative visions (3). The mobicom project analysed the future m-commerce, its policy,...
12 Pages(3000 words)Assignment

Censorship and the Global Network

... to the emergence of new workarounds. CENSORSHIP AND THE GLOBAL NETWORK References "China blocking Google". BBC News. 2 September 2002. Retrieved from Glanville, Jo. (17 November 2008). "The big business of net censorship". London: The Guardian. Retrieved from "Internet enemies", Reporters Without Borders, 12 March 2009. Retrieved from Madsen, Wayne. (2005). Internet Censorship. Retrieved from ?Running head: CENSORSHIP AND THE GLOBAL NETWORK Censorship and the Global...
6 Pages(1500 words)Essay

Global Business

...? Global Business GLOBAL BUSINESS Global Business is a term which describes topics relating to the operations of companies’ and firms interested in various countries. Global business occurs because no single country has the resources to produce everything well. Different countries specialize in different goods and they trade with the other countries that do not specialize in those respective items. The basic principle of international or global business/ trading is that countries benefit because each country has comparative advantage in the long run. There are many...
6 Pages(1500 words)Coursework

Global Business

...? Global Business: China will be the focus of the essay Global Business: China will be the focus of the essay Major Cross-Cultural Issues That May Impact Company A’s Marketing Approach Culture can be categorized as a continuum between two extremes: Modern based and tradition based cultures. This grouping may further be described as cultural and economic bound. Modern cultures are driven by the market, as well as competitive post industrialized systems of an economy. The United States is an example of a modern-based culture. In contrast, countries like China are tradition- based, which is featured with the agrarian centralized, agrarian, cooperative, and pre-industrialized...
3 Pages(750 words)Essay

VF Brands : Global supply chain strategy ( case study )

.... Understanding the recent global economical condition, it can be said that, the organization should establish new manufacturing plants in the low cost countries and should continue with home manufacturing process as they have financial capability of establishing new plants (Ferrell, Hitt & Ferrell, 2000). Answer 3 During the implementation of Third Way strategy, the president of the organization had perceived that, the Third Way strategy will be effective and will help to increase the global business network and business output. But slowly and gradually, several drawbacks of this strategy have started to reveal (Hill & Jones, 2012). The VF brand is...
6 Pages(1500 words)Assignment

Global Business

...? Global business Table of Contents Introduction 3 Designing a global business organization 4 Key characteristics of an effective global business 4 Strategic Plan 5 Initial planning 5 Market 5 Legal Influence 6 Economic Influence 6 Hiring 7 Production and sales 7 Management 7 Four Opportunities and Threats 7 Recommendations 9 Conclusion 9 References 11 Introduction The world of the 21st century exists in a highly competitive environment, which is filled with rapid paced development and is powered by fast growth. The high penetration of the internet in the last couple of years along with the fact of the rapid development of various kinds...
8 Pages(2000 words)Assignment

Global Business which a business operates. Business growth and expansion in different parts of the world will increasingly have to be based on alliances, partnerships, joint ventures and all kinds of relations with organizations located in other political jurisdiction. The airline industry has advanced along the path towards globalization and consolidation, through the establishment of alliances and partnerships between airlines, linking their networks to expand access to their customers (Warren, 2006, 269). Hundreds of airlines have entered into mergers, alliances, ranging from marketing agreements to franchises and equity transfers. References Baird, L., and...
10 Pages(2500 words)Essay

Global Network Architecture

...Global Network Architecture Report Specifications A global company has its headquarters in Paris (France) with offices in London (UK), Berlin (Germany), Madrid (Spain), Cairo (Egypt), Berne (Switzerland), Beijing (China), Shanghai (China) and Singapore. These offices are interconnected by telecommunications links provided by several Telcos as shown below. Each of the above telecommunications links are rated at the capacity indicated in the following table. Telecommunication Links End A End B Capacity Paris London 2 Mbps Paris Berlin 2 Mbps Paris Madrid 512kbps Paris Berne 256 kbps Paris Cairo 256 kbps London Berlin 2 Mbps Berlin Beijing 256 kbps Beijing Shanghai 256...
4 Pages(1000 words)Research Paper

Global Business -

...Global Business – the case of Elecdyne GM Introduction The ability of firms to secure their market position is considered as vital for their survival. In practice, it has been proved that firms that have faced severe challenges have managed to recover using appropriately customized strategic options. The potentials of small Japanese firm, Elecdyne a small size firm that operates in the electronics industry of Japan to stabilize its performance through internationalization is explored in this paper. Three countries have been reviewed as of their appropriateness to support the firm’s specific initiative: USA, China and Australia. At the same time, a SWOT analysis and a PEST analysis have been employed for revealing the potentials... of the...
10 Pages(2500 words)Assignment

Global business

...BARCLAY CARD al Affiliation) 6th December, The contemporary society is characterised by business operations undertaken on a global perspective. That is, businesses can operate from one country to another with a high level of efficiency. This aspect of business operation has been facilitated by the existence of technological advancement and improved managerial techniques that enable businesses to undertake international activities. The financial sector is one of the business dimensions that have experienced significant positive impacts from global business operations, with many banks, insurance companies...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Global Business Network for FREE!

Contact Us