McDonald's Strategic Choices - Essay Example

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McDonalds's is specialized in; beef, chicken, bread, potatoes, and milk. These are the main products in their ingredients. The firm has rapidly grown and a study on their strategies and policies places it in even a better position of further development. In fact the number of restraunts has drastically increased since its establishment. As a result, the company has built a strong goodwill and public image. Wal-Mart on the other hand has its effect felt globally. The firm has also followed suite by setting up numerous shops in different parts the world and partnering with other major companies. While McDonald's expansion is doing wonderful, Wal-Mart has had its share of disappointments in trying to sell overseas, their business in Britain and Germany was tragic and led to loses. But this in turn, has not changed the position that Wal-Mart is still the World's biggest employer. Wal-Mart expansion is also seen in local hubs unlike other corporates who target mainly the major towns and cities. (Fadtastic
It should also be noted that both companies have had their hard times due to small mistakes in their different restaurants, shops and branches spread all over America, Europe and Asia. Claims launched against them being low pays, exploitation, services among others. They in turn practiced the right measures to clear the messes settling the rows. To cite examples that almost ruin their business, there was a time when the Hindu community allegedly claimed that McDonald's French fries had beef flavoring and as a result called on its community to sabotage their products. If it were not for their hardworking strategy team's speed they would have lost it. The team in turn sincerely apologized and later on paid to settle Hindus, anything to win their trust and loyalty back. Wal-Mart though has not yet managed to professionally convince its consumers completely. In fact, communities recently demonstrated over their going, 'greed policy' terming it as green/brain washing over their employee's package offer that is, low pays and limited health care benefits. Critics say that they are rational in their business activities, workers.
It demands that we look at the organization's structures as the first strategy. McDonald's management runs the business under departments with each one handling a different responsibility from the other. The Operations dealing with the equipments, Development taking care of property and structural aspects, Finance in supplies and monetary control, Marketing carrying out sales, promotions while Human Resources caters for customer care, personnel, hygiene and safety. This arrangement has enabled services and products to follow chain easily and as a result, improved on efficiency and customer confidence with are key to boosting loyalty, hence maximizing on their profits.
If the consequent choice of strategy is followed, McDonald's can take their desired direction. The firm's vision for growth is in shape though competitors are always trying best to topple them. Basic secrets and traditions that still place them at the top continue to be followed with improvements coming in handy too. Health is given the number one priority with extreme measures put to ensure that workers and the business premise are ...Download file to see next pagesRead More