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Walmart Business Success - Essay Example

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This essay talks about the rise of Walmart in American business arena. It is the largest private company in the US and employs over 2 million people. Since its inception in 1962, the company has risen through the economic and social thickets to become the largest retail store in the world…
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Walmart Business Success
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Download file to see previous pages The essay "Walmart Business Success" talks about the rise of Walmart in American business arena. It is the largest private company in the US and employs over 2 million people. Since its inception in 1962, the company has risen through the economic and social thickets to become the largest retail store in the world. The rise of Walmart during the post war economic climate can be attributed to the aspect of technology and innovations in the business sector. Logically, technological logistics played a substantial role in bolstering and streamlining the business activities practiced by Walmart stores. However, the integration of capitalism and some social values like ethics and religion contributed immensely to the rise of the retail store. Walmart’s management appreciated the aspects of the free enterprise, Christianity and family values in the company’s business activities. These aspects of capitalism and social responsibility could be seen in their production, supply and the employment relationship to the larger southern population of the American community. Degradation of American capitalism during the World War 2 affected the south. The post-war economic climate created resource imbalance within the state whereby the north dominated productivity while the majority of the south got disadvantaged. Walmart undertook to rejuvenate capitalism and address economic injustices experienced by the rural population. The store’s management implemented the values of Christianity, family values, and the free market. and free market in their business relationships with the society (Moreton 87). Free enterprise refers to an economic state where the forces of supply and demand influence business activities. According to Moreton, the consumer population follows the availability of the desired products in the market. In addition, the demand forces and the necessity level of those products in their lives influence their consumer behavior. In the context of Walmart, the stores embraced the need of employing free market policies in their production lines protected by the capitalistic state of US economy. Though capitalism was part the US economic pillars, the consequences of World War 2 affected its operation. Based on this, Walmart moved to meet the demands of the society' members residing in the rural areas including other members concerned with the issue of free enterprise. As a result, the forces of demand guided the production and supply lines of the store. Walmart strived to avail exactly what the consumers required at economically friendly prices. Walmart allocated some resources to marketing research exercises meant to provide the actual picture of the consumer demands in each market segment. Upon identification of their needs, the stores responded by availing the goods to the population. In addition to the practices of free enterprise, Walmart left the forces of supply and demand to guide their pricing activities. Consequently, the capitalistic aligned members of the society embraced the free enterprise practices of the company (Moreton 45). The rural population liked the free market activities of the company; hence the ...Download file to see next pagesRead More
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