Sheas One of a Kind Boutique - Term Paper Example

? Sheas' One of a Kind Boutique Sheas' One of a Kind Boutique Sheas' One of a Kind Boutique is a well-established business enterprise with its headquarters in Washington D.C. It is the most prosperous, giant dealer in eye glasses, eye glass, contact lens, and scarves. Further, it has been using offline selling and marketing strategy since it opened its operations back in 2009. However, due to increase in the number of esteemed customers, the enterprise is in the process of embracing information technology. This will help to offset the overwhelming demand on its quality products. The recent information released by American Academy of Ophthalmology shows that the eye related complications are on the increase. The statistics revealed that the people above 40 years are the most vulnerable. This places Sheas' One of a Kind Boutique at a good position to step in and rescue the situation before it gets out of hand. Figures indicate that, the number of Americans who wear scarves and eyeglasses has substantially increased. The latest statistics indicate that approximately 126 millions people use eyeglasses. This is about a half of United States population. To respond and maximise these business opportunities, Sheas' One of a Kind Boutique has embarked on restructuring and re-inventing its market strategies. This will be achieving through embracing the information technology. To seal the gap in the demand and supply, it has plans to install strong database that will bridge the evident deficits in supply and demand chain. This will be a prudent strategy of the enterprise to go online since it will expand its operations in this ever-changing business world (King and King, 2009). With the knowledge that customers are the strong pillars of a business venture, Sheas' One of a Kind Boutique plans to keep the strong pool of its customers and attract a big number of new customers. To comfortably deal with this new challenge, it will further re-invent its marketing strategy (Madura, 2006). This will ensure it reaches a huge number of customers and the most needed awareness of its eyeglasses, contact lens and scarves. To succeed in this strategy Sheas' One of a Kind Boutique further endeavours to use various ways of marketing. To start with, it will plan to use online tools such as social networks. There is a shift from the traditional way of getting information due to unprecedented technological advancement. People have shifted from the traditional sources of information such as radios and newspapers. In the twenty-first century, internet has become a superhighway of communication. In the light of this, Sheas' One of a Kind Boutique plans to use management protocols such as oracle. In addition, it intends to install Sibel Marketing Resource Management. Through this software, the firm will improve its marketing skills. This software allows keeping a good track of customers. This will enable the firm to maintain its strong customers and at the same time find ways to boost the low profile one (Madura, 2006). Through the use of this database, Sheas' One of a Kind Boutique sees a great improvement in customer relation. This is because; customers will place their orders online after they have properly evaluated the value of the firm’s products. The company will do price negotiations online too. This saves both the customer and the firm the agony of face-to-face negotiations. On top of this, the delivery of eyeglasses, contact lens, glass cases, and scarves will be customer directed. Moreover, customers will give their feedback. This will help the firm to streamline its services to fulfil customers’ expectation. Social networks are now the crucial sites for businesses in the twenty-fast century. The firm intends to maximise facebook, blogs, and twitter to promote wearing of eyeglasses and the scarves. The emerging new culture is working along the visions of the firm. It intends to run several advertisements on its products. Just through a click of a button, customers will access a wide large of Sheas' One of a Kind Boutique products. Therefore, customers will have enough time to interact with the firm’s products, which will direct their sound decision on the products. United States’ government and labor protection groups feel that outsourcing has detrimental effects on American people and the economy (Harris). This is because it renders many people jobless and increases social suffering. The economy fears the loss of taxes and that will affect the social security and Medicare kit. The policy to impose heavy taxation and tariff will have detrimental effects to the business operations. It will reduce the firm’s profits substantially. This is because taxations, tariffs, and regulation will be high for it to cope up with. Therefore, it means that the firm will import few eyeglasses, eyeglass cases, contact lens, and scarves. The effect of low importation will create a big gap between demand and supply since there will be no enough for customers. Lack of enough stock will affect customers’ confidence. Consequently, this in turn will have a compounded negative effect on the firm’s sales. Low sales turnover will pave way for Boutique to lay off its employees. Lack of employment will have a negative and hard hit on United States economy. If the proposed laws are passed, Sheas' One of a Kind Boutique predicts a poor performance of its services. Allocation of quota will restrict the amount of eyeglasses, contact lens, and the scarves. The government’s plans to issue licenses of importation and out-sourcing based on the duration of existence in the market, will affect the firm’s operations (Madura, 2006). The anti-outsourcing policies spell doom to the benefits that come with global outsourcing. Global outsourcing encourages the strengthening of weak economies. Its main objective is to increase connectedness and promote health competiveness (King and King, 2009). Out-sourcing is one those forces that create togetherness which is the heart of the proponents of globalization. Moreover, it creates strong trade links among nations. This in turn is generates job opportunities in the host nations. It also attracts foreign investments. Introducing the anti-outsourcing policies in United States will prevent traders from enjoying the benefits that globalization brings to the business community. Globalization creates order in the supply chains. King and King (2009) feel that globalization promotes international standards of transaction business. Therefore, globalization cannot be separated from outsourcing. The move of the United States to protect her economy through is an open opposition to globalization. Anti-outsourcing protectionist intentions of United States could break the strong bonds with her largest trading partners such as India. The restriction to outsource will make United States to lose its foreign dominance in the market (Harris). This will invite other emerging economies such as India, China, and Japan to the lead. It also may lead to closure of industrial operations in the foreign nations. The move to close the industries will affect United State economically. United States will lose the revenues and taxes that it collects from business enterprises such as Sheas' One of a Kind Boutique. This means that all other stakeholders involved in this firm’s supply chain will be passive. The fact that United State will favour its export trade means that it will only remain with one link with the outside world. The other nations may also retaliate by imposing barriers to United States exports. Moreover, it will lose its competitiveness in the global business arena (Harris). Further, United States will violate business code of conduct. The code demands that companies should exploit cost options when trading. Advisably, they should go for the least costly options. The Anti-outsourcing therefore will constrain Sheas' One of a Kind Boutique’s options leading to expensive operating conditions. There is a big possibility that the anti-outsourcing will face criticism from international business communities. This may have negative impacts on the reputation of United States. Moreover, it will harm the other domestic industries. Technology exchange brought about by globalization will not get a chance to prevail in the United States business transactions. This means that, domestic trading will only embrace the existing technologies without innovations (King and King, 2009). For United States to maintain its sound economic power, it has to protects the interests of businesses such as Sheas' One of a Kind Boutique. The anti-outsourcing policies will seriously affect strong trading links between United States and its foreign trading partners. This means that, United States will gradually lose its global connectedness. The anti-outsourcing policies will imply that customers will not get quality products that meet international standards. United States should look for prudent strategies to create employment for its citizens, but not to advocate for elimination of outsourcing. References Harris, S. Overseas Outsourcing: Beneficial or Detrimental? Retrieved March 24, 2012, from website http://www.kennethfrawley.com/Harriesoverseas_outsourcing.htm King, P. and King, S. (2009). International Economics, Globalization, and Policy: A Reader. New York: McGraw-Hill Irwin. Madura, J. (2006). Introduction to business. New York: Cengage learning. Read More