Expansion of Aritizia Boutique - Research Paper Example

With a population of over 800000 people, Indianapolis is the largest of the three cities. Colorado Springs follows second and last is Ann Arbor. The economic indicators of the three cities are also good. All have a higher employment rates. The city with the highest employment rates is Ann Arbor. Competition is a major challenge in the three cities. All the three cities have well established Boutiques in the market with the leading in competition being Indianapolis. Colorado Springs also has a number of boutiques, which has been in the market for a very long time.

Climate however is on the side of Colorado Springs. With over 300 days of sunshine, Colorado Springs remains the best place to sell light clothes. Comparing all the above factors, Colorado Springs is the best city to expand the Aritizia products.  This research involves looking at the various cities that the expansion is to occur and identifying the various aspects of the city that will make it the best option for expansion. After all the data is collected, analysis takes place to come up with the best city among the various options.

In this paper, analysis of three cities occurs to know which among them, suits the best option for expansion of Aritizia boutique. The three cities are; Indianapolis, in Indiana, Ann Arbor, of Michigan and Colorado springs of Colorado. The main sources of information used in this paper come from various books about the small American cities, the internet and various newspapers. Analysis of the population trend of each city, its overall economic group in the past decade comes about to show the best city among the three cities listed.