Nobody downloaded yet

The Apollo Group, Inc - Case Study Example

Comments (0) Cite this document
Unit The Apollo Group, Inc. (University of Phoenix) Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
The Apollo Group, Inc
Read TextPreview

Extract of sample "The Apollo Group, Inc"

Download file to see previous pages Unlike other universities, UOP is a for-profit institution. Synopsis of the Situation The University of Phoenix catered to the working adults who wanted to continue their education. It was one of the first institutions to target this growing market. They are considered the giant in the industry and as such have earned $2.5 billion in revenues in 2006. While many colleges employed full-time faculty members, UOP hired working professionals as teachers. The success of the Apollo Group emanates from the fact that they were able to tap an unserved niche in the market, that is, the working adults. Key Issues The key issues of the case are the growing demand for online education not only in the US but also in the developing countries, the need to open up new local campuses and the need to improve the existing technology that UOP utilizes. Define the Problem The problem presented in the case is how to change the reputation of UOP from a “diploma mill” establishment to one which is offers accredited degree programs and an institution that will introduce new undergraduate and graduate degree programs that will meet the needs of both the adult working population and the traditional collegiate market. Alternative Solutions There are several solutions that may be adapted by UOP namely: Use the media to give information about programs that they offer, the competence of their faculty members and the academic system that they use Highlight the low cost of tuition as compared to other colleges Create tie-ups with large corporations to encourage their employees to enroll at UOP; discounts may be given to corporations which enrolls a certain number of their workers at UOP Advertise through the internet to capture foreign markets and increase its student population Put emphasis on the concept of offering quality education at schedules that are accessible even to working adults Need to invest more on latest technology available for educational institutions especially with regards to online education Selected Solution to the Problem The selected solution to the problem is a combination of all the alternative solutions presented above. UOP cannot just rely on a single solution to its problems. It should improve its course and program offerings and hire more competent faculty members. It is also essential that UOP keep abreast with the latest technological advancements in the industry. After improving on the said aspects, it must allocate the necessary funds to come up with an advertising strategy that will improve its reputation by highlighting its unique selling point and emphasizing the quality of its education. Implementation The solutions suggested would take several months to implement. The first step to do is to research on the latest technology available for online education. This is of utmost importance because several schools are already offering online programs and if UOP does not adapt the latest technology, they might not be able to retain its market leadership. The next step is to beef up its marketing to other developing countries. This should be done because in case they lose their leadership in the US market, the foreign market can augment any decline in enrollment in the local market. Expanding overseas is the way to go for online education. Hand in hand with marketing to the foreign market, UOP must recruit new faculty members to maintain the ratio of students to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Apollo Group, Inc Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(The Apollo Group, Inc Case Study Example | Topics and Well Written Essays - 1000 Words)
“The Apollo Group, Inc Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


The Borders Group Inc. Company

...Table of Contents Table of Contents 2 The Borders Group Inc. Company 4 Introduction 4 The 1980s 5 The Kmart takeover 6 The break-off 6 Restructuring and employees 7 Borders business strategy 8 The Super store concept 9 The Collapse 11 Major reasons for the collapse 12 Reliance on loyalty 12 Management turnover 13 Debt 14 The E-Book advent 15 The Role of Management in Border’s fall 16 Abstract The Border Group Inc. is a household name in virtually all American literary establishments. It boasts of a legacy of stocking virtually all literary and music collections ever published in the world. However, this popularity did not directly result to overall long-term financial...
16 Pages(4000 words)Case Study

Borders Group Inc

...? (Assignment) Borders Group Inc ‘Borders Group Inc’, situated in Ann Arbor, Michigan has attained a prominent position in the book retail industry. The company today offers a wide range of services including online shopping facilities to its customers across the globe. It has employed nearly 19,500 individuals in the United States alone. The objective of this paper lies with discussing the Borders’ generic strategy, grand strategy, and long term objectives. 1. Generic Strategy Porter’s generic strategies reflect three optional components which can be adopted by any organization to achieve sustainable competitive advantages; they are cost leadership, differentiation, and...
3 Pages(750 words)Essay

Business Case Study: The Apollo Group

...of the universities. Effective business management, resource mobilization, management of financial resources and increasing efficiency will solve the business issues and help the business prosper. These recommendations when implemented to the business strategy will create way for the business to grow in the future. References Berg, G. (2005). Lessons from the Edge: For-Profit and Non Traditional Higher Education In America. Texas: Greenwood Publishing Group. Hill, C. (2007). Strategic Management: An Integrated Approach. London: Cengage Learning. Noe, P. (2007). Human Resource Management. India: Tata McGraw-Hill Education. Plunkett, J. (2007). The Almanac of American Employers. Detroit: Plunkett Research. Pearce, J.A.,...
7 Pages(1750 words)Case Study

Group Development within Apollo 13

...Group Development within Apollo 13 When a group of individuals seek to engage with one another, the resulting outcome can bring about repercussions for those involved, both positive and negative. By taking part in forming, they wish to be involved with the formation of a group structure that would come together with a shared purpose and a similarly held desire for the outcome. As each individual group member would become used to one another's behaviors and approaches that in turn would be referred to as the norming stage of the group relationship. Before this can occur, the phase just prior would be that of storming. A stage at...
2 Pages(500 words)Movie Review

Apollo 13

...that, at a minimum, there is (a) integration of the work of others needed to ensure project success - the "single point of integrative responsibility" (Archibald, 1997) - (b) the application of certain project management practices. It is the extent of application of these practices, and the hitherto nature of the integration, that leads to differences in definition. One particularly important motivational theory which applies to this movie is that of leadership, and how critical it can be, especially in a crisis situation. The creating and maintaining of a healthy culture in a network, team, group, or organization can be the key to success. The efforts of the ground crew in Apollo 13 were overtly one...
6 Pages(1500 words)Essay

CGI Group, Inc

...CGI Group, Inc. CGI Group, Inc. (GIB), founded in 1976 and based in Montreal, Canada, is one of the leading providers of information technology (IT) services and business solutions worldwide. As at end-September 2004, CGI is already operating 107 offices in 19 countries, including Canada, the United States, India, as well as countries in Europe and Asia Pacific. The company has strategic alliances with Bell Canada and BCE, Inc. (“Yahoo! Finance”) This paper provides an overview of the GIB’s corporate and capital structure. It aims to analyze the company’s financial aspects including its beta, cost of capital, dividend policy and how it compares to...
5 Pages(1250 words)Essay

The Apollo Group Case Study Analysis

...of the traditional classroom education is not advisable for high school students. High school students and undergraduate students aged between nineteen and twenty-four years, who enroll on online learning, may miss out on the benefits of the traditional school experience. Conclusion The company faces low cost advantage alongside the strength of higher learning students who are more confident with U.S based online education other than institutions based in other countries, which are less trusted. The use of pedagogical innovation with the use of FlexNet enables students to choose between three options of receiving instructions and interacting with their instructors. Their emphasis on employers input to class issues and designing of...
2 Pages(500 words)Essay

Fossil Group, Inc

...Fossil Group, Inc. number What is Fossil Group Inc’s inventory policy, such as purchasing, holding, etc? What kind of items (SKU) does Fossil hold mostly (end Products such as watches) and how many? Fossil Group Inc is an American company based in Texas that specializes in design, marketing and distribution of clothing and fashion accessories, such as jewelry, watches, wallets, belts, sunglasses and handbags. Owing to the success of its own brands, Fossil has in the recent past secured several deals to manufacture and distribute other licensed watch lines, such as Burberry, Diesel, Emporia Armani, Michael Kors, Adidas, Davis Cup,...
3 Pages(750 words)Essay

Apollo Hospital

...Apollo Hospitals in India Apollo Hospitals in India Executive Summary Dr. Pratap C. Reddy pioneered the first corporate hospital in India as Apollo Hospital in the year 1983. The organization aimed to offer the best and diverse medical services and facilities to private patients who could afford to pay for medical treatment they receive. The case study has been analyzed using Porter’s five forces model, SWOT, and CSF analysis. The findings suggest that Apollo has been a great success in the corporate hospitals market of India. It has been successfully able to engage reputed doctors and surgeons who have contributed to the growth of its patient base. The conditions in the...
5 Pages(1250 words)Case Study

Dunkin Group INC

...Dunkin Brand Group Inc Introduction Dunkin brand is an organization specialized in providing high quality food products to its customers. The organization consists of two branches less than one roof. Its franchise consists of two different investments. These investments include Dunkin Donuts and Basken- Robbins. The franchise has made its presence all over the world. One is now able to visit its branches all over the world. It is part of its global goal to reach its customers over the United States of America and all over the world. The organization has over 18000 branches all over the world. Customers are able to enjoy services in Philippines, Guatemala and over other regions. The organization has been able to meet the demand... cream...
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Apollo Group, Inc for FREE!

Contact Us