Service Request SR-rm-022, Part 2 - Essay Example

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Riordan HR System Salvatore Misenti Jeff Mc Nickle 5/28/2013 Human resource Information System The management of information system in any industry does not involve the functionality of the site alone but rather includes the usability of the sites. Online booking system in hospitality industry is becoming a trend in the 21st century operations…
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Service Request SR-rm-022, Part 2
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"Service Request SR-rm-022, Part 2"

Heuristics, which has been identified by the two studies as an ignored component in the hotel sites, is in essence the most important item that should be considered. A site that has ignored heuristics features is compared to an information cabinet system that has no physical appeal. As a result, one may shy away from seeking information from the same. The study underscores important features that should be considered. Prior research by customers on hotel websites-in one study, it was revealed that some customers browse the hotel website to gathering information. About 65% of tourist will visit the sites for getting information. As a result, the likelihood of booking for the services will depend on the type of information found. If the information is not properly accessed, chances of customers booking for a particular service are diminished. A study by Jeong and Gregoire revealed that the intent to purchase is affected by the information accessed. The study by Jeong and Gregoire revealed that more that 85% of site first visitor did not turn back for the service because of lack of specific information. Site influence-The appearance of the site is a major influence on booking. The findings from study one is as shown below. Figure 1 From the cited features, researchers considered features that are ignored and things that are normally emphasized by information and marketing departments. For instance, brand loyalty, rating of the site, and links for making purchases are normally emphasized on most websites. The management would wish their customers to identify them very quickly and make some bookings for their services yet that is not always in the mind of the customers. The customer is appealed by pictures on the site, ease of use, color and neatness of the site. Other features, which are mostly emphasized by the management, come last on the rating of the customer (Satzinger, Jackson & Burd, 2008). Site appeal-Site appeal is the mood created by the site on the consumer such that a customer is attracted to buy or visit the site again. As seen from above features that appeals to the customer influences the mood of the customer. The findings of study one revealed that customers were appealed by the site it has the features defined in the table below. It should be noted that picture, ease of use, and color are the topmost appeal to the customer. At the same time, link, brand loyalty and customer rating are the least. As a result, a customer can be turned off by the presence of these features when they are emphasized. Decision of the customer to book-The decision of a customer to book the service is influenced by the overall valuation of the site in terms of its heuristics features found on the website. The second study identified some features that the website ought to have in order to attract customer to book the services of the hotel. Some of these features are similar to those in study one.1 However, study one does not define the extent to which the site will influence the customer to buy and how it will influence the customer to buy. In essence, the study ought to define the usability of the site. This means that the right information could be on the site that is functioning properly yet the customers as anticipated are not using the site (Hass, Wessels & Kevin, 2008). In essence, the system should contain the factors shown in the diagram below: Figure 2: (Virginia 2011, 142) From the diagram, functionality and Read More
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