StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Apollo Group Case Study Analysis - Essay Example

Cite this document
Summary
The paper The Apollo Group Case Study Analysis" describes that the company faces low cost advantage alongside the strength of higher learning students who are more confident with U.S based online education other than institutions based in other countries, which are less trusted…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
The Apollo Group Case Study Analysis
Read Text Preview

Extract of sample "The Apollo Group Case Study Analysis"

Running head: The Apollo Group Case Study AnalysisThe Apollo Group Case Study AnalysisSWOT Analysis StrengthsAbility to offer a wide range of courses Low fees on online educationAbility to adopt different marketing and education strategiesHigh profitabilitybrand name fit for e-learning marketingRich stock price earningsWeaknessesUnable to cope with technological advancesThe university maintains a sophisticated virtual college platformThe university has not expanded its traditional classroom education to cope with growing demandOpportunitiesGrowth potential due to huge untapped adult education marketUntapped e-learning market in developing countriesAbility to introduce the brand to the market before competitors ThreatsPotential high student dropoutStudent retention problem due to competitionProhibitive federal lawsGovernment interference through barring federal students’ loansIntroduction The Apollo group University of Phoenix Company has been considered in the Wall Street as one of the top performing companies in the education sector, evident through their rich stock price earnings.

The Phoenix group company focused its business on online education, which is viewed to have huge growth potential, both in the local and international market. The virtual University of Phoenix can be basically referred as the largest virtual university that seeks to make profits and is capable of providing quality education for working adults. It offers a wide range of courses from undergraduate degree to MBA and management doctorate. Synopsis of the SituationThe University of Phoenix Company has grown over time as a for-profit university.

The university has the adult working population being its main target other than the high school leavers who enroll in the traditional classroom educations. In addition, the University seeks to give affordable and quality online education to the adult population who are reachable through intensive marketing strategies of recruiters. However, their marketing strategies are against the federal laws and therefore, the university has to adopt different marketing and education strategies to maintain profitability.

Key Issue The key issues that face the University of Phoenix include technological advancement and traditional college expansion weakness. The University of Phoenix needs to upgrade its technology for quality and effective e-learning among its students. Technology would mean that the company must incur extra costs that are potentially huge, and thus may affect its profitability. The sophisticated virtual college platform has a negative potential on the profitability of the company, since its total cost will increase while revenue remains constant.

Moreover, the need for expansion of the traditional classroom education will also imply that the university will have to incur extra classroom setup costs.Problem DefinitionOnline learning faces the challenge of massive student dropouts and lack of quality in the online education sector. The company has therefore undertaken to provide quality instructor contact with a small number of students per instructor. The company also faces the problem of retaining students and changing its marketing strategies to be consistent with the federal law.

Primarily, federal law prohibits the marketing strategy of the University of Phoenix, where high pressure recruitment strategies were against the federal regulations. Moreover, the university faces threats of government interference through barring federal students’ loans, which may be a major blow to student’s enrolment financial capability.Alternative Solutions In a bid to increase its profitability, the company capitalized on its huge market opportunities by lowering tuition fee charges on online education.

This has significantly attracted student population as compared to other online institutions. Therefore, e-learning has a huge growth potential, since there are many working adults who have not acquired a degree in the local and international market. Untapped e-learning market lies in the developing countries where college-age student population is growing fast. Markets such as the military personnel are best fit for the e-learning due to the frequent transfers from one base to another. Nevertheless, the Phoenix has a brand name fit for e-learning marketing, unlike its competitors such as the Amazon who face the challenge of rebranding their names to fit into the e-learning paradigms shift (Robinson, p4).

Selected solutionIn its endeavor to be the most attractive university, while still maintaining profitability, the University of Phoenix will mainly implement its strategy of low tuition fees. This will be the solution to the defined problem of retaining students. Indeed, provision of quality education at an affordable cost will be more attractive to both current and potential students.ImplementationThe Apollo group University of Phoenix has undertaken the implementation of the marketing and student retention strategies.

However, the implementation of administrative strategies takes longer periods to establish.Recommendations The recommendation based on the University of Phoenix expansion of the traditional classroom education is not advisable for high school students. High school students and undergraduate students aged between nineteen and twenty-four years, who enroll on online learning, may miss out on the benefits of the traditional school experience.ConclusionThe company faces low cost advantage alongside the strength of higher learning students who are more confident with U.

S based online education other than institutions based in other countries, which are less trusted. The use of pedagogical innovation with the use of FlexNet enables students to choose between three options of receiving instructions and interacting with their instructors. Their emphasis on employers input to class issues and designing of curriculum relevant employment operations has made the company more successful.ReferencesRobinson Richard B. The Apollo Group, Inc. University of Phoenix. N.d.

(Attached PDF).

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Apollo Group Case Study Analysis Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
The Apollo Group Case Study Analysis Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/management/1580920-case-study-analysis-powerpoint
(The Apollo Group Case Study Analysis Essay Example | Topics and Well Written Essays - 500 Words)
The Apollo Group Case Study Analysis Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/management/1580920-case-study-analysis-powerpoint.
“The Apollo Group Case Study Analysis Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1580920-case-study-analysis-powerpoint.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Apollo Group Case Study Analysis

The Apollo Group, Inc

Unit the apollo group, Inc.... (University of Phoenix) Case Study analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: ...
4 Pages (1000 words) Case Study

The Role of Marketing Assistant of Cardiff HQ for Castle Leisure

It also focuses on market research, sample design, target population, sampling frame, sampling technique, sample size, the process of execution and data analysis.... It also has to be said that the market research process also involves a significant amount of analysis of various relevant data that has been collected by the market researchers through the process of administration of the questionnaire....
8 Pages (2000 words) Case Study

Various marketing strategies

A gist of above discussion could be that a low-cost strategy can work well over a differentiation strategy when buyers are more or less satisfied with a standard product and do not see extra product attributes as worth paying additional premium.... hellip; The product/service differentiation visions and strategies of SIA render interesting insights in planning elements and offer comparative viewpoints into product/service differentiation for the industry as a whole....
8 Pages (2000 words) Case Study

Case Analysis Format and Evaluation Form

The stakeholders particularly the shareholders of the company should be responsible for MIDTERM CASE (20points) CASE analysis FORMAT AND EVALUATION FORM Case_______________________________ ________________________________ PLEASE FOLLOW THIS FORMAT WHEN WRITING UP YOUR CASE analysis.... The venture capital decision is favourable to the people who belong to the group since it reflects their interests....
2 Pages (500 words) Case Study

Internal and External Growth Strategy

The Valentino Fashion group that involves the Versace, Dolce & Gabbana and the Armani Collections is an example of external growth strategy that aims at gaining... This strategy has its focus on the development of new products, better marketing strategies and the hiring of qualified personnel to run the organization's operations....
8 Pages (2000 words) Case Study

The Impact of Having a Business Partner Leave a Disc Jockey LLC

The paper "The Impact of Having a Business Partner Leave a Disc Jockey LLC" states that case there is no prenuptial agreement to protect the businessman from losing his business or in case the business was established by the married couple after marriage, the wife will still receive half the value....
11 Pages (2750 words) Case Study

Help from Above: The Temple of Apollo Epicurius in Bassae

This paper "Help from Above: The Temple of apollo Epicurius in Bassae" discusses place much frequented by students and scholars of archaeology, architecture and classic studies: because this is the site of the Temple of apollo Epicurius, the god and protector.... (UNESCO 1986) It houses the earthly home of apollo.... The ancient writer and geographer Pausanias (Habicht 1985) calls it the Temple of apollo Epicurius, designed by the architect Iktinos, completed in about 425 BCE....
9 Pages (2250 words) Case Study

Fire Protection Engineering in an Apartment in South London at Peckham

In this document ASET-RSET analysis for an apartment in South East London encountered a fire outbreak in 2009.... "Fire Protection Engineering in an Apartment in South London at Peckham" paper elucidates the fire occurrence that occurred in an apartment in South London at Peckham that took place in 2009....
14 Pages (3500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us