Nobody downloaded yet

Space (Digital) and Place (Physical) - Coursework Example

Comments (0) Cite this document
Space (digital) and Place ( Physical) (Name) (University) (Course) (Tutor) Mullins (2010) defines marketing as “a social process involving the activities necessary to enable individuals and the organizations to obtain what they need and want through exchanges with others and to develop ongoing exchange relationships.” (Mullins & Walker, 2010) Marketing is therefore an important aspect for both the individual and organization…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Space (Digital) and Place (Physical)
Read TextPreview

Extract of sample "Space (Digital) and Place (Physical)"

Download file to see previous pages In the older days companies tried to market themselves and used several medium that range from radio, personal selling, and direct mail among others (Kurtz, 2008). In the new economy, companies must adopt strategies that are advantageous. This makes digital presence important for each and every organization. Digital presence is seen as the application of the digital platform by an organization in its business strategy (Mullins & Walker, 2010). The digital platform involves the use of web based applications in the delivery of goods and services. The internet and the World Wide Web have been used extensively by companies as mediums of digital presence. Companies have set up their websites and these are being used to sell goods and services both nationally and globally (Hanzaee, Behbound, & Ardakani, 2011). This brings us to the importance of digital presence for any organization which is: the syndication of information, the increasing returns to scale of network products, ability to customize and personalize market offerings, ability to disinter mediate distribution, global reach, round the clock access and the possibility of instantaneous delivery (Mullins & Walker, 2010). ...
Physical presence helps organizations in the delivery of goods and service to the market. Whereas digital presence is seen as important in the twenty first century because of the techno savvy generation, physical presence is still important especially to the local market and to those people who do not have access to the internet (Kurtz, 2008). A few strategic steps must be taken to ensure a company is located at the right place that is safe, friendly and accessible to the target market. The strategic positioning must follow the process of marketing that is concerned with socialization providing the needed activities in order that the customers and the organization get what they want and when they want it to facilitate an effective exchange process (Mullins & Walker, 2010). There are many implications for companies planning to maintain digital presence or physical presence. Digital presence means that a company must invest in technology especially web based technologies and mobile telephony platforms that will enable them to reach their customers and their customers to reach them (Simms, 2007). Vats amount of resources may be required in infrastructure in order to reach targeted populations. Financial resources will also be required to facilitate the entire process. The company must also involve itself in the provision of information to its customers informing them of the move to the online platform and these require a lot investment in advertising and promotional content (Simms, 2007). Many companies especially in the 20th century began with the physical presence before venturing onto the online platform. In the 21st century companies do not necessarily have to set up a physical presence before moving to the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Space (Digital) and Place (Physical) Coursework Example | Topics and Well Written Essays - 750 words”, n.d.)
Space (Digital) and Place (Physical) Coursework Example | Topics and Well Written Essays - 750 words. Retrieved from
(Space (Digital) and Place (Physical) Coursework Example | Topics and Well Written Essays - 750 Words)
Space (Digital) and Place (Physical) Coursework Example | Topics and Well Written Essays - 750 Words.
“Space (Digital) and Place (Physical) Coursework Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Space (Digital) and Place (Physical)


.../watch?v=eu-bZTWQ53U>. When it comes to online business, the most frequently asked questions are about trust in relation to a business firm and its entire team, the program, product or service. Business people have to trust the people they work with, what they do and to make sure that they have the capacity to provide them with the tools that can make them successful. Online business is difficult because, a person does not get the chance to have physical contact with those whom he or she works with. OEVideos1. "Online Business: Who Can You Trust in the Virtual World?" 16 September 2009. 27 October 2011 . This video talks about picking and reading online... having honest deals with customers in relation to what a business is selling, shunning...
3 Pages(750 words)Essay

Space and Place

...? Space and place presence for an organization Space and place presence for an organization Introduction Space or digital presence is a form of marketing, which involves using a media that cannot be touched, and therefore, is not physically in existence. Examples include websites and blogs. On the other hand, place or physical presence is a marketing medium that is actually there including billboards, posters, and stores. This paper examines the “space” (digital) and “place” (physical) presence in a business organization....
3 Pages(750 words)Research Paper

Social and Physical Benefits of Parks and Recreation Space

...Social and Physical Benefits of Parks and Recreation Spaces 1.0 Introduction Conservation of natural resources at the international level is concerned mainly with large ecosystems with considerable biodiversity, or with endangered animal or plant species threatened with extinction. The responsibility falls on national and local governments to make provisions for urban dwellers to be close to nature, from their living and working locations, states Chiesura (2004). According to Lackey and Kaczynski (2008), “parks are key environmental resources for encouraging population-level physical activity”. Small-scale green areas in cities in the form of parks and recreation spaces are essential because of their social, physical... policy...
23 Pages(5750 words)Research Paper

Mental space compared with physical space

...process and perception of events may vary depending on the individual. What one may see another may interpret differently. For example, if two people see the exact same car accident, one may have a different story as to how the entire event unfolded compared to that of some one else. There are also various externalities that may affect the perception process leaving ones interpretation to differ from the other. However, citing the example, what was factual is that an accident took place. The physical space that incurred the accident is actual and the car accident is tangible as it can be touched and it exists. Regardless of perception the fact the accident occurred remains and is...
12 Pages(3000 words)Essay

An Analysis of Space and Place in Cinema

...back is the illusory cinematic space. A kinesthetic way of experiencing space is there in the case of cinema. A variety of spatial themes are approached these days by the recent film studies. Urban and rural settings, the use of camera in such a creation, and social-spatial metaphors of marginality or confinement are important in this respect. [Arendt, 1968, p217-251] Another important topic to be dealt with prior to the in depth study of the selected films, is the narrative space. It can be referred to as any space in which a narrative can be taken place. It may not be a concrete, physical space but can be...
18 Pages(4500 words)Essay

Space and Place

...Module Tianmen Mountain Glass Trail My parents have always been keen on the importance of spending time as a family, and to ascertain this, they always take some time off during summers to take us on adventurous trips around the country. I guess this is why I fell in love with nature as I am captivated by beautiful sceneries, nature trails and outdoor activities like mountaineering. I have always felt peaceful when surrounded by beautiful environs whether in the hot windy-dry environs of the Grand Canyon or the cold fresh air in the beautiful green sceneries of Flagstaff. In 2012, we visited one of the most magnificent places in the world. However, the visit was different as we had to travel to China for the amazing...
2 Pages(500 words)Assignment

Space and Place

...Space and place Man depends on nature for survival. This paper offers a of Central Park in New York City, including its users, permanent and movable features, relationship between these features, decorations, the relationship between the park and other places in the vicinity, as well as other issues associated with the park. This is a public park used for outdoor activities. It is important to posit that this park is manmade and is considered one of the most visited public place in the US today. This park was intended to act as a recreational facility. According to Finnegan, "New Yorkers use Central Park: for sports, from croquet to horseback riding to league softball;...
2 Pages(500 words)Assignment

Outer Space and Inner Space

...Theremin Use in Outer Space and Inner Space Films Film History The beginning of the changes in the world of film can be traced back in 1933 when King Kong achieved huge success both in music and film. King Kong’s impact in the film industry cannot be overstated as it impacted the music industry too with invested techniques in scroe and synchronization. The major influence can be attributed to changes in the way music composers think. “Theremin” is a new technique of sound which was developed at around 1940 and 1950 following King Kong’s success. Theremin influenced the film and music industry as it added vast possibilities and choice. This paper seeks to discuss why Theremin became popular during this...
4 Pages(1000 words)Essay


..., they needed a distinguished space to run their activities. According to Covey, the most likely places where gang set spaces can be found are street corners (8). From such positions, the gang members can be able to keep an eye on going and coming vehicles and pedestrians while limiting the surveillance of their activities by residents. Also, a gang might find cover from spaces that have been abandoned such as vacant lots and abandoned buildings. Moreover, control of a specific territory has benefits for gangs because they can do their transactions without any interference. Several studies on drug sales among criminal gangs suggest that a street corner can be transformed...
5 Pages(1250 words)Essay

Personal Re-write on Space&Place

...not have to waste my youth on nothing. Who am I to fret when he means well? Anyway, for the Chinese, a father is an authority that cannot be questioned. I wanted to run away, to find my place under the sun. I wanted to be independent, out of the grip of any man. However, I have great fears about not certainly knowing what might happen to me. Therefore, I will have to be content of running to my sanctuary, away from my father’s observant eyes that will forever be fixed on me until I break down. Ah, yes. The temple is my home, my sanctuary. This is where I feel safe and more importantly, it is where I sit and think for hours without being disturbed. This is not the first time I have been here. For countless days, my...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Space (Digital) and Place (Physical) for FREE!

Contact Us