Nobody downloaded yet

The need for a website: Research, reading and literature review - Essay Example

Comments (0) Cite this document
Summary
Introduction The internet has truly revolutionized the world and changed it for good. Almost all activities linked to human life have found new significance in the light of the world being linked to the internet. Obviously, as is known to us, marketers must respond to the changes in the macro environment and thus marketing strategies have also been channelized in tandem with these trends…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
The need for a website: Research, reading and literature review
Read TextPreview

Extract of sample "The need for a website: Research, reading and literature review"

Download file to see previous pages In the light of the scenario mentioned above, any business for that matter finds it relevant as well as an essential tool to have a website. The present study takes into consideration the hospitality business wherein a restaurant is planned to be set up. The restaurant is being planned to be set up in the rural areas of Western London, namely Norholt, an industrial estate. Thus the basic planning of a website catering to the needs as well as requirements of customers of such a restaurant is the purpose of the study. In this regard, it is imperative that the study take into consideration the various dynamics of the restaurant business as well as that of the role of internet in business. Also, since it is obvious that more than anything else, the proposed website is likely to cater to the marketing functions of the business, thus the literature would also focus on these aspects. Furthermore, the emerging areas in which the website can be used such as social media marketing and the like would also be included in the literature. The literature review section of the study would provide with inputs from what the leading academicians as well as theoreticians have to say in the areas of websites for businesses as well as other pertinent areas of marketing related to websites and the internet. This would directly help the proposed website in terms of giving inputs regarding the degree of involvement websites normally have in businesses and what is its contribution to the business as a whole. Also, points from how websites may give optimized results from the business may also be found out. Literature Review “A Literature Review is a systematic examination of knowledge available on a topic”. It is further opined that as far as academic literature review is concerned “it involves the use of appropriate peer-viewed articles” (Dawidowicz, 2010). Thus literature review of a paper analyses the existing body of literature present on the topic and tries to comprehend what has been said about the said topic and ultimately explore the possibilities of the said study through the analysis of the published literature. Bell (2005) has further been of the opinion that the literature review section provides the study with its academic structure in the context of the research. Lawfer (2004) is of the opinion that technology as well as the internet has changed the law of the game of marketing thereby referring to the increased importance of the internet in each and every aspect of human lives. In the words of Neuman (2007), a website is intended to “meet the needs and wants of the customers” who visit the website and that too in a way by which these activities augment the chances of attainment of the internet marketing goals of the firm. Neuman (2007) further opines that the customers who visit online corporate websites are as diverse as general customers visiting stores at any part of the world. Thus keeping in mind the basic objective of reaching out to a wider base of customers at various corners of the world and appeal to their interests as well as entice them to try out the products or avail the services available comprise the salient goals of corporate websites. Moreover, websites intend to create awareness ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The need for a website: Research, reading and literature review Essay”, n.d.)
The need for a website: Research, reading and literature review Essay. Retrieved from https://studentshare.org/business/1403320-research-reading-and-literature-review
(The Need for a Website: Research, Reading and Literature Review Essay)
The Need for a Website: Research, Reading and Literature Review Essay. https://studentshare.org/business/1403320-research-reading-and-literature-review.
“The Need for a Website: Research, Reading and Literature Review Essay”, n.d. https://studentshare.org/business/1403320-research-reading-and-literature-review.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The need for a website: Research, reading and literature review

Website Review

... Review of the Website: The first website taken for review is as follows: Website http members.tripod.com/DWipf/cummings.html The following are the contents and its evaluation after the review: The website is about E. E. Cummings and detailed biography of the persona and the related stuff. The first content is about "The E.E. Cummings Society" ad its journal wherein it discusses all the address of the society and the email address of the people concerned for making any subscriptions and submissions The next section presents a small bibliography of E.E Cummings work and their illustrations, his work ranges from poems, essays and other critical literature The next section discusses the various chronological events discussed... in the life of E.E. Cummings with all dates included It provides various links to his works and related materials like poems, essays, paintings, other forms of work. He was a great man with several poems and works at his back. Website 2: http://www.deathclock.com/ The following are the contents and its evaluation: It takes in as input the date of birth, month of birth, year of birth, sex, mode, BMI, smoking status and then calculates one death day and date. It is a tool which works on primary inputs and make sure that BMI can be calculated and also lets the user know to calculate the death date, thereby calling it the death clock. It demonstrates itself into "Obituaries" which mention that all the people may how...
2 Pages(500 words)Essay

At Risk First Graders in Literacy and Writing: Literature Review

...exiting level of DRA 16. Four, or 13 percent, scored slightly below DRA 16 and the remaining four children scored DRA 8, which was a significant improvement from nine months previous. Overall, the program was considered a 100 percent success. . (Waddell undated, screen 1). Through review of the literature is has been noted that there is a significant need for early intervention. As demonstrated through the research literacy recovery programs need to be initiated in kindergarten and first grade in order to achieve optimum success. Further research has shown that although reading issues tend to show a positive...
8 Pages(2000 words)Essay

Crital review of research literature

...programmes (Witt et al, 2004). However, Jackson and others took a broader look at the problem of low participation and argued that potential variables that can impact attendance of these programmes include; age, income, distance to the rehabilitation centre and the beliefs and behaviours of physicians towards cardiac rehabilitation (Jackson et al, 2004). It becomes apparent that the problem of low attendance at rehabilitation programmes, despite the established benefits, has been widely researched. Several factors have been researched for their role in this trend, but no single key factor, as yet, can be attributed to this trend of events. Literature Search Method. For the purpose of...
11 Pages(2750 words)Essay

Research literature review

...& Friedrichsen 2009, 79-87). The study has also critically analyzed the ethical controversies that had erupted in relation to similar scientific innovations (Pierret & Friedrichsen 2009, 79-87). The purpose of our study, though, is not to argue about one particular stand point but to discuss both the view points and finally to allow readers to draw their own opinions and conclusions. In addition the process has been facilitated by providing an integrative review that details previous research, theories, explanations and answers and then counteracting them with questions and objections so that at the end of our research readers can make their own rationalistic conclusion. The Beginnings...
1 Pages(250 words)Essay

Research literature review

...Literature Review- Feminization of the Workplace This paper is focused on the thorough review of the rapidly changing scenario related to the increasing feminization of the workplaces. The question that needs to be considered is how the feminization of workplaces is actually affecting the women? While this is bringing a positive change in women’s lives, some may not only defy this change but also say that this feminization is causing societal imbalance. Hines (cited in Leonard, 2000) has suggested that “this century will see the scales tilt from masculine to feminine values.” Within the next few months, women will cross the 50 percent threshold and become the majority of...
4 Pages(1000 words)Essay

Reading research literature

...-reviewed? Does the journal have an editorial board? (Look for the journal’s website to discover this information) Journal has been written using scientific terms correctly and this confirms that the journal is peer-reviewed. In addition, Caregiver mastery, informal social support, and electronic home monitoring were not significant predictors for risk of hospital readmission. Further studies should address the interaction between the advanced practice nurse and follow-up intervention with telemonitoring of patients with HF to better target those who are most likely to benefit. 16) Is there evidence of any conflict of interest? Do the authors have any potential financial gain from the...
1 Pages(250 words)Coursework

Research methods - Literature review

...Literature Review Analysis Literature Review Analysis Is this a scholarly source? How do we know? Schweller’s work qualifies to be a scholarly source because he is an expert in the field of international security. His names and credentials are present on the first page of the paper. He is well versed with the subject he addresses, and his opinion is considered as a form of authority because of his experience and expertise. The publisher of the literature review is renowned, which publishes scholarly works in an effort to help researchers and students (Schweller, 1994). Moreover, a close analysis on the work reveals that...
2 Pages(500 words)Assignment

Website review

...Website Review Shmoop & Spark s The two and teacher facilitator educational websites under analyses are spark s.com and shmoop.com. Theobjective of these websites is the same as they both provide a complete overview of topics for the reader to comprehend them. Their provided summary or description enables the reader to grasp concepts easily and later on he can develop his own analysis through the determined descriptions. The most important features of a website are design, function-ability, adopted communication method, typefaces, navigations, grid based layouts, images, colors, load time, and user and mobile friendliness. Design of the...
3 Pages(750 words)Essay

Website Review

...Website Review A website provides an excellent opportunity for a business to make an impression on the even before they reach the physical location of the business and augment their chances of doing business with the company; both online and offline. This is because the website provides the first impression to clients on products, services, and the reason for the business. This results in the need for a business to have a website that clearly depicts the true situation of the business and be a contributing factor to the success of a business. This can be done through incorporating effective web design measures that form the main aim of...
3 Pages(750 words)Essay

Reading Research Literature # 1

...Reading Research Literature Reading Research Literature Week 5 Type your answers to the following questions using complete sentences and correct grammar, spelling, and syntax. Click Save as and save the file with your last name and assignment, e.g.,NR439_RRL1_Smith. Submit to the Reading Research Literature #1 basket in the Dropbox by 11:59 pm MT Sunday at the end of Week 5. The guidelines and grading rubric for this assignment may be found in Doc Sharing. Title: RRL#1 Name: [replace this text with your name] Questions 1-5 pertain to: Cherlin, E. J., Curry, L. A., Thompson, J. W.,...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The need for a website: Research, reading and literature review for FREE!

Contact Us