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E-Business strategy - Essay Example

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The principal objective of this paper is to ensure that Starbuck Company and coffee houses improve their use of technology to ensure that the market in Ireland is better through the embracement of more e-business. The paper looks at all the areas that can be improved through e-business…
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E-Business strategy
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Download file to see previous pages Starbucks Company also has an information technology department that incepted its first website in 1998. This use of website has enabled the company slowly embrace and transact with e-commerce. In the year 2000, Starbucks Company managed to upgrade its server system to the Microsoft Commerce server 2000, which led to a remarkable improvement witnessed in its online service delivery. The Company has continually embraced e-commerce by purchasing different commerce servers in relation to the change in technology Stanford-Smith and Kidd 2000.
The presence of e-business and e-commerce has enabled Starbucks Company to consistently purchasing numerous advanced registers and coffee machines to replace the old systems. The use of these new systems has contributed to the improvement of staff‘s efficiency and the speed, with the inclusion of assisting the shops to produce better quality coffee products. The use of these new materials and processes has resulted in the company. Starbucks Company and coffee houses no longer experience annoying queues to be served. This ensures the Starbucks considerably expand its customer base, and assist in the improvement of better customer relations.
E-business has become one of the few technologies strategies that have been sort of by many companies and organizations. Through this technology, companies are able to improve their facilities by the use of the internet, intranet and extranet in ensuring that they have both intra and extra communication within the company, and the outside world....
Some of the issues that need to be addressed include poor communication between the staffs, customers and the external world. Rationale for The process mapping of Starbucks technological advancement Starbucks has made some efforts to improve customer communication. This has been central to design evaluation. These efforts include development of the brand in order to improve customer experience. One of these processes involved improvement of internal communications in the effort to ease customer base connection. Sophisticated feedback machinery sees to it that customer’s feedback is collected and acted upon in an effective and timely manner. One of such an effort includes the intention by the company to partner with Square’s GPS mobile for improved payments. In addition, through GPRS, the customer can be able to receive alerts on any updates including special offers. Starbucks can also get alerts whenever a returning customer has returned for more. Furthermore, Starbucks was named the most popular social media brand. It uses several social media sites to reach out new customers and continued communication with the old customers. Some of the popular sites used by Starbucks include Facebook, Twitter, and Foursquare. In addition, the company has adopted the use of digital network in its stores. With Wi-Fi availability, the company is able to entertain customers with digital networks. The process mapping of Starbucks technological advancement The Intertwining E-business and Starbucks can be intertwined. This is because e-business uses tools like mobile phones, file transfer, video conferencing, internet, intranets, and extranet to improve the administrative and operational activities. It ensures that Starbucks is in a position to access the internet to source ...Download file to see next pagesRead More
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