Godrej Interio Furniture E-business Strategy - Case Study Example

The company Godrej Interio Furniture has been operating as a sole proprietorship for the past five years. The company established a need to go online for operation and make the business a click and mortar operation. The market that was currently being targeted by the company pertained to a niche target which wants customized and designer furniture made with class and high quality materials. The product is a luxury good provided to a niche of the market. In the past the company has been reporting significant loss but as other business and retail stores in the region are adopting the e-business strategy the company also wants to integrate communicative technology in its operations and start a click and mortar operation.

However with the advancement of technology that is taking place and the incremental amount of business going online, the establishment is also interested in starting online operations as well. The company is interested in going online and making the business click and mortar business. With access to the internet the company will be exposed to larger target market. They would be able to sell their products to the target market outside the political and state boundaries of the local region. This will significantly impact the operations of the business which will expand and can then go global in the long run.

However in order to be able to start a business or a retail option online the company will have to brand itself and its products to stand out form the competition. . The operation is for the company called Godrej Interio Furniture. The company Godrej Interio Furniture is currently a brick and mortar business which sells unique and trendy furniture and home decoration items. The niche targeted by the company is the upper and the middle upper class market for segment of the target market. The product that is provided by the company is generally customized in nature and only designer pieces are sold in the shop.

The shop is an exclusive option for the high street and high end shoppers. This assignment will review the impact of the Web, knowledge management and information technology on promoting business online. Also, the assignment will cover basic elements of the new technological environment and the techniques of knowledge management, the way global marketing is conducted. 2. Introduction of the organizationCompany History The company Godrej Interio Furniture has been operating as a sole proprietorship for the past five years.

The company established a need to go online for operation and make the business a click and mortar operation. The market that was currently being targeted by the company pertained to a niche target which wants customized and designer furniture made with class and high quality materials. The product is a luxury good provided to a niche of the market. In the past the company has been reporting significant loss but as other business and retail stores in the region are adopting the e-business strategy the company also wants to integrate communicative technology in its operations and start a click and mortar operation.

However with the advancement of technology that is taking place and the incremental amount of business going online, the