Nobody downloaded yet

International Business:CeramiCo Ltd. Birmingham, UK - Essay Example

Comments (0) Cite this document
International Business: CeramiCo Ltd. Student ID Number & Code Date Total Number of Words: 2,998 Introduction Operating in Birmingham, UK, CeramiCo Ltd. is a small to medium size enterprise that specializes in the manufacturing of ceramic tiles…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
International Business:CeramiCo Ltd. Birmingham, UK
Read TextPreview

Extract of sample "International Business:CeramiCo Ltd. Birmingham, UK"

Download file to see previous pages 68 – 69). Since both the UK and Turkish government are highly promoting the practice of free trade, barriers to potential new entrants is relatively low (Stonehouse et al., 2004, p. 120). Since business people can easily penetrate the ceramic industry in Turkey makes the threat of new entrants high. Applicable in both UK and Turkey, low barriers to entry clearly explains why there is a very tight market competition within the ceramic industry in Turkey. The threat for product substitution is also high. Instead of using ceramic tiles for flooring, the public consumers can choose from a wide-range of non-ceramic floor tiles like vinyl flooring, vitrified tiles, porcelain floor tiles, quarry tiles, eco surface recycled rubber flooring tiles, congoleum tiles, laminated flooring, baseboard tiles, natural stones like granite, floor tiles made of wood, etc. (Castano, 2012; Roberts, 2012). Therefore, the bargaining power of buyers is very high. The local manufacturers of ceramic products has long-time been dominating both the domestic and international markets. This explains why there is a high number of potential suppliers of raw materials for ceramic floor tiles. Since CeramiCo can easily move from one supplier to another, the bargaining power of suppliers is very low. (See Figure I – Summary of Porter’s Five Forces Analysis on page 3) Figure I – Summary of Porter’s Five Forces Analysis The global demand for ceramic tiles is continuously expanding despite the global economic difficulties in most parts of the American and the EU nation. However, the recent economic turmoil in Euro zone is making the exchange rate more volatile. Therefore, CeramiCo’s board of directors are more concern with the long-term impact of volatile exchange rate on its cost of production and overall sales and profit. Furthermore, a significant increase in the global demand for ceramic tiles would mean encouraging more business people to join the ceramic tiles industry. With regards to its production expansion plan in Turkey, CeramiCo’s board of directors have a strong doubt with regards to the Turkish government’s support on free trade. Since Turkey had a history of strict government regulations and red tape, potential foreign investors decided not to expand their production facitilies in Turkey despite its promise to offer cheaper operating costs. In relation to the case of CeramiCo Ltd., this study will examine the economic arguments behind the idea of expanding its production line in either UK or in Turkey. Eventually, this study will present some useful advises on how the company can improve its pricing stategy in both domestic and international market. Economic Arguments behind the Expansion Plan in Turkey To determine the market competition within a specific industry, it is necessary to examine the market structure of ceramic industry in both UK and in Turkey. According to McEachern (2009, p. 176), the market structure focus on analyzing “the important features of a market such as the number of suppliers, the product’s degree of uniformity, the ease of entry into the market, and the forms of copetition among firms”. Furthermore, several studies explained that the market structure is all about examining the number of companies that are currently selling homogenous products (Tucker, 2011, p. 136; Tucker, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Business:CeramiCo Ltd. Birmingham, UK Essay”, n.d.)
International Business:CeramiCo Ltd. Birmingham, UK Essay. Retrieved from
(International Business:CeramiCo Ltd. Birmingham, UK Essay)
International Business:CeramiCo Ltd. Birmingham, UK Essay.
“International Business:CeramiCo Ltd. Birmingham, UK Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Business:CeramiCo Ltd. Birmingham, UK

Exploring Organisations: Birmingham City Business School

.... Birmingham Business School and all the other Universities across UK are trying to create gender balance. (Dingley, 2012) Furthermore, in Birmingham Business School only 16% students are enrolled from Europe, whereas 61% are enrolled from Asia and Australasia. Even though, Birmingham Business School is proud of the level of international students, there is a need to create a balance and try to hire students from other parts of the World such as Middle East, North America, Latin America and Africa. (Economist, 2012) (Anon., 2010) Another key problem within Birmingham City...
12 Pages(3000 words)Essay

Expanding a Business from UK in Canada (International Business Law)

...?Executive Summary Definitely-Maybe PLC, a public limited company that produces chocolates and Ultra-educators Software Limited, a software services company that designs educational software are to expand their businesses in Canada through exportation and through the creation of a wholly owned subsidiary, respectively. This report will detail the new jurisdiction, legal, sale, technical and tax aspects of doing business in Canada with the mother companies based in UK. It will show the advantages of using agreements and treaties existing between the two countries. It would also say why the formation of a wholly-owned subsidiary is better to a branch and give the specifics why and what is...
8 Pages(2000 words)Essay

Business Plan for AAA International Travel Services Ltd

...Business Plan for AAA International Travel Services Ltd. i. Introduction The name of the firm chosen for the development of a business plan is AAA International Travel Services Ltd. The firm will provide outbound travel services to European, American, Africa, Australia and Chinese people. At present, the firm deals in wholesale and retail industries. The business plan is for launching a tourism services business. The firm will have free cooperation with the Travel Channel media resources. The firm will have about one hundred available overseas tours. The number of employees of the firm will be 500. AAA travel agents will be proficient in arranging tours, cruises, vacation packages, high quality accommodations, rental car services... ...
4 Pages(1000 words)Essay

Tork uk ltd

...of the finance department. This has guided to a lot of arguments among finance and purchasing departments as of the extra clerical work for the purchasing department. b) Improve product quality and service reliability, TORC UK Ltd is an ISO 9000 qualified firm and it is the globally established standard for the firm’s internal quality management. Improving productivity and quality in business normally results in increased employee and customer satisfaction. Using quality management methods such as benchmarking, process mapping and cost-benefit analysis can achieve usual development in every work-flow processes. Enhanced output thus results in fewer delays, fewer defects...
8 Pages(2000 words)Essay

Birmingham International Airport

...Stansted. Responsible growth: BAA's response to the government consultation, the future development of Air Transport in the United Kingdom. (May 12, 2003) BAA Dispatch UK taxpayers 'subsidise' airlines by 300 each every year. (March 13, 2006). Friends of the Earth press release. Retrieved June 1, 2006 from .html Williams, Alison. (2004). 7 million fliers a year and climbing; business life: booming Birmingham International believes passenger popularity will make it the airport of the century. Coventry Evening Telegraph. January 18, pg 19. Winning, David. Foreign investors have...
19 Pages(4750 words)Assignment

International Business - UK and China a tenth of the UK's. The mere fact that China is such a successful player in the global economy means that small businesses in the UK are affected by the growth of the Chinese market. There are mutual benefits for both UK and Chinese businesses. China has a strong manufacturing base but is in need of technical expertise and innovative technologies that can be provided by Welsh companies. Moreover, there is a strong incentive for Chinese companies to co-operate with Britain as it can be used as a gateway to Europe, and in turn the biggest consumer market in world. Chinese labor costs are very low. There is a fear from some small firms that...
7 Pages(1750 words)Essay

Air Freight Movement at Birmingham International Airport

...: What are the criteria air contaminants at airports and why are they of concern What are the major sources of environmental pollution at Birmingham International Airport What air quality initiatives are currently in place at airports in the UK, Europe and the United States Of these air quality initiatives, what are the best management practices How does Birmingham International Airport compare to these best management practices and what improvements may be required The study is confined to a consideration of typical daily air freight activities at airports, and does not address the air quality impacts of emergencies. While there are certainly...
60 Pages(15000 words)Dissertation

Business Crime - Christies Ltd

...Business Crime--Christies Ltd Business Crime – Christies Ltd in APA Style Harvard Referencing Business Crime--Christies Ltd 2 This study focuses on the Theft Act 1968 and analyzes the meaning of the word dishonesty. Due to the broadness of the definition, dishonesty to one person can mean something else to another. We all can justify something in order to make it no longer fit under the category of being dishonest. Therefore, a legal definition of the term must be set, which was the intention of Theft Act 1968. The word theft is obviously defined under the Theft Act 1968 and this document analyzes the phrase, “intention to...
8 Pages(2000 words)Essay

Fraud Case: Tyco International Ltd

...Fraud Case: Tyco International Ltd Question 1: a) Assessment of environment on factors that allowed fraudulent events As a multinational corporation, Tyco International realized immense growth and expansion that it acquired many other firms. The large scale level of operation provided various factors that promoted fraudulent activities in the firm. To begin with, the management awarded the top management with large bonuses and benefits for managing the large corporation. The company allowed the management to set aggressive targets with the managers being able to receive substantial bonuses for providing reports that have results that exceed the set EBIT targets. The bonuses acted as incentives for providing reports that exceed... . Given...
2 Pages(500 words)Case Study

International Business in UK

...International Business in UK Table of Contents Answer 1 2 Answer 2 5 a)The World Trade Organization 5 b)The International Monetary Fund 6 c)The Word Bank 6 Answer 3 7 Reference 9 Answer 1 The European Union has 27 member nations, out of which seventeen have formed the “Economic and Monetary Union” (EMU) and have chosen the euro as their one and only currency. These countries are collectively known as the Euro zone. On the basis of gross domestic product (GDP) and proportion of global trade and investment, the Euro zone is as good as that of the United States. Hence, these countries are a crucial participant in the world economy and particularly to the economy of the United Kingdom (Ahearn et al. 2012). The companies based... be both...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic International Business:CeramiCo Ltd. Birmingham, UK for FREE!

Contact Us