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Jupiter confectionary ltd - quantitative research design - Essay Example

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Executive Summary Jupiter Confectionary Ltd. has proposed a research design methodology that includes printing website address on the new cereal-based breakfast/ snack bars to attract consumer participation. Incentives are also printed on the products to attract consumers to logon to the website and take the survey…
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Jupiter confectionary ltd - quantitative research design
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"Jupiter confectionary ltd - quantitative research design"

Download file to see previous pages Results can also be validated for reliability by implementing both a mixed research design methodology. Table of Contents About the Company Purpose of study Objectives of study Need for a research design Types of research design Advantages of the proposed research design Disadvantages of the proposed research design Alternative research design Conclusions References JUPITER CONFECTIONARY LTD - QUANTITATIVE RESEARCH DESIGN About the company Jupiter Confectionary Ltd makes a variety of chocolate bars and has recently introduced a healthier range of cereal-based breakfast/snack bars. Purpose of study Jupiter now wants to evaluate customer satisfaction with the new product line. The brand manager has suggested running an online survey, printing the web address on the packaging and offering a prize draw as an incentive for people to participate. Objectives of study 1) To discuss the advantages and disadvantages of the proposed research design, and 2) To propose other approaches that might be more appropriate. Need for a Research Design Rose and Sullivan (1996) observed that there exist patterns in the universe, certain specific patterns for all kinds of activities that can be noted on careful observation. These specific patterns in the universe and the behaviour in time can be explained and predicted to a certain extent to a certain accuracy based on the information or data collected at that particular time. However, there is a large amount of data available for a particular activity, that is often confusing, and the researcher needs to select that particular data that is most relevant to the activity in time. Understanding the behaviour of the data collected helps explain complex concepts or theories through developing hypotheses about the relationships that may exist between the data collected. Further, the hypothesis can be validated for correctness and patterns of behaviour collated to explain the theories (Mamia, 2012). While conducting a research design, several aspects of the research are to be considered since the object of research is always dynamic and so the data collected is also changing in time. Further, there are two basic kinds of research design methodologies, descriptive and explanatory. While descriptive research attempts to research what activities happen or exist in the social sphere, explanatory research helps explain why the activities happen or exist. A typical research should include both descriptive and explanatory research as usually, good explanatory research is always built on descriptive research. A research in itself needs to be planned sufficiently to achieve the desired results (Mamia, 2012). Typical research design involves identifying project methodologies, planning the processes and identifying strategies while moulding the research objectives through the methodology and context (Richards, 2006). Types of Research Design Research design can be theoretical or empirical, qualitative or quantitative or a combination of theoretical and empirical, qualitative and quantitative. Research can be aimed at comparison or classification of the available facts through theoretical or empirical frameworks. However, most common method of research design is to use both theoretical and e ...Download file to see next pagesRead More
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