Innovation and change - Essay Example

Comments (0) Cite this document
Innovation and Change Name: University Course: Instructor: Date: Innovation and Change Unlike product innovation, the concept of service innovation is normally an intricate matter that presents businesspeople with myriad challenges in its development. In the context of service innovation, customers are normally seen to demand better services in life…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Innovation and change
Read TextPreview

Extract of sample "Innovation and change"

Innovation and Change Innovation and Change Unlike product innovation, the concept of service innovationis normally an intricate matter that presents businesspeople with myriad challenges in its development. In the context of service innovation, customers are normally seen to demand better services in life. However, the major challenge arises out of the fact that these consumers cannot specifically define the kind of service they expect to receive. It is often realized that people seek to achieve much satisfaction without a clear sense of knowledge on such satisfaction. It therefore creates a challenge for businesspeople to seek ways and means of bridging the gap that seems to emerge. In this regard, service providers have to determine what the consumers really want and how such demands can be presented in the most effective way. In establishing customer requirements in order to meet the demands, it is imperative that service providers follow a methodical process that would eventually help in giving them an insightful view of what is really needed in the market. The assumption in this regard is that the developer is beginning from a point where a service already exists in the market or the need for such a service is realized in the market. It then boils down to the concept of creative thinking, where the service provider is supposed to insightfully understand the customer and develop a perception of what the customer really seeks. This is achieved by observing the behavior of the consumers and how such consumers react to different situations and products in the market (Shehabuddeen, 2007). Whatever gives the consumer maximum satisfaction clearly confirms that much focus should be directed toward developing that orientation. As an experimental step, one is supposed to improve the quality or performance of the service and observe the reactions of the consumers to the simplicities thereby realized. Aspects like better quality and speed of operations normally help in gauging this aspect. More importantly, in order to determine what the customer really seeks, it is important to improve the value of the services offered. Often most service providers focus much attention on quality at the expense of value to the consumers. A sense of value to the consumers will automatically trigger a sense of thought on what the consumers really seek in the market (Chang, 2011). While the consumers might not really be aware of these important aspects, the provider is supposed to deduce the value that might be created from the consumption of particular services. Ultimately, the objective of service innovation can only be realized in the event that consumers can experience what the provider offers. The basic aspects in customer experience are normally the fact that the services should provide simplicity, reduce the cost or enhance performance. These are therefore some of the most basic issues that service providers must be acquainted with in the process of service innovation in the market. In order to develop confidence regarding the specifications of the service developed, it is normally imperative to keenly study the consumers and the market in general. In any case, it often appears that service providers fail to develop the sense of confidence regarding the needs of the customers with respect to particular service innovations in the market. More importantly, it is important that service providers become aware of the important aspects such as the existing services in the market, the challenges realized in the provision of such services and the reaction of the consumers toward the inefficiencies in the provision. Without doubt, a clear analysis of these important aspects will normally lead to the creation of a true picture regarding the operation in the market. In this regard, it is always important that other motivations like profit are slightly disregarded in order to have a true picture of the market. Innovations are normally very expensive undertakings that require very definitive decisions in order to accomplish. However, the very nature of innovation still provides much room for trial and errors in order to come up with final and improved service process. Therefore in order to build confidence regarding the specifications of the services to be developed, it is always important to apply lot of creativity in the process. The conventional service innovation models might not really give clear elucidation on how to build confidence in the service innovation process. In service provision, it is normally important that the consumer experiences a “feel” about the service being developed. Normally people go for repeat purchases of services just because of the feeling or satisfaction that remains in their mind after the first experience. Taking into account the need to provide such experience to the consumers, it always builds a lot of confidence in the service provider regarding the innovation process (Shehabuddeen, 2010). In any case, in service provision, the five human senses come into much play as cardinal aspects that determine the acceptance of particular services in the market. In conclusion, it is realized that the very nature of humans is the fact that they always seek better goods and services which they do not really define. In this respect, business people are supposed to clearly determine what these consumers seek and provide it in the market References Chang, C.M. (2011) ‘The creation of novel and marketable service ideas’, International Journal of Innovation and Technology Management, 8 (1), pp. 113-133. Shehabuddeen, N. (2007) Innovation in real life: a hands-on guide to genuine innovation. Liverpool: Open Innovation. Shehabuddeen, N. (2010) ‘Develop concepts into practical propositions’, In: IDEAS at Daresbury: beyond networking: knowledge, exchange and innovation. Daresbury: Lancaster University, p.17. Read More
Cite this document
  • APA
  • MLA
(“Innovation and change Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(Innovation and Change Essay Example | Topics and Well Written Essays - 750 Words)
“Innovation and Change Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Innovation and change

Innovation and Change

...? Literature Review: Innovation and Change Innovation is necessary for modern organizations to survive in the heavily competitive and globalized business world. Innovation provides market leadership to organizations. It is difficult for followers to survive in the ever changing international markets. Globalization was instrumental in stimulating innovative products, services and business strategies in the corporate world. Traditional products or business strategies may not help an organization to survive in the competitive business world. Innovations can have the ability to cause huge changes in an...
16 Pages(4000 words)Research Paper

Innovation and Change

...? Innovation and Change Introduction In the last few decades the global map of this earth has completely reformed. Technology which was a fantasy before World War II has now become a gigantic reality; nobody knew that science would become a part of the daily lives of every single human being. But the biggest question is how does change comes into this massive world. The answer to this is “innovation”. Changeability and innovation are interrelated as one confirms the possibility of the other. Innovation is the process of introduction of new possibilities in the current one. However it depends upon various factors including willingness to...
6 Pages(1500 words)Assignment

Innovation and change

...? Critically evaluate the claim that any organisation can learn to be innovative Table of Contents Introduction 3 2. Innovation and change in modern organizations 4 3. Conclusion and Recommendations 12 Bibliography 14 1. Introduction The expansion of globalization in all countries worldwide has led firm to search for strategies, which will help them to keep their position in the local or the international market. However, in practice, the above target is difficult to be achieved taking into consideration the high market competition. Innovation, as part of the organizational strategic process, can help firms to remain competitive, even under strong market pressures. The potential of firms to be innovative is critically examined... in this...
14 Pages(3500 words)Essay

Innovation and Change

...?Innovation and Change Table of Contents Table of Contents 2 0 Introduction 3 2.0 What Is Innovation and Why Is It Important? 4 3.0 How Do We Measure, Understand or Characterise Innovation? 7 4.0 Thinking about Organisations In General 11 5.0 Thinking about Strategy in General 13 6.0 What Makes an Organisation Innovative? 18 7.0 Conclusion 20 8.0 References 22 9.0 Bibliography 26 1.0 Introduction Innovation and change is an important part of any business organisation. An organisation in order to be competitive in a market has to adopt incessant innovation strategies. In this paper, the importance of...
13 Pages(3250 words)Essay

Innovation and Change

...? Innovation and Change Innovation has suddenly become a common preoccupation for all organizations in thepresent competitive global environment. In the face of the many challenges that confront organizations, most executives are compelled to consider innovation as the option for organizational advancement. In this regard, strategies are always put into place in order to ensure that such organizations are not left behind in terms of innovation. Nevertheless, it should always be realized that innovation can not just be achieved for the sake of its benefits. Proper innovation calls for sufficient investment in research and...
3 Pages(750 words)Essay

Innovation and Change

...?Governments Play a Crucial Role in Promoting Innovation Introduction It is obvious that the ability of a nation to innovate and successfully bring this innovation to the market is and will continue to be a crucial determinant of its competitiveness in the global market. Many policy makers are positing that the major driver of a nation’s well being and economic progress is its innovative activity. In addition, these activities are vital in the build up towards addressing global challenges like sustainable development and climate change (de Serres, Kobayakawa, Slok and Vartia, 2006). Today, innovative activity is a vital undertaking in...
13 Pages(3250 words)Essay

Innovation and Change

...? Innovation and Change s 21st June Introduction This present paper mainly focus on the concept of innovation, which has been described by Dehoff (2005, 1) as “the ability to define and develop new products and services and then deliver them to the target market.” Additionally, Dehoff (2005, 1) stated that through innovation a business organization is able to obtain competitive advantage and it also act as a source of value creation. Innovation is entwined with the issue of changing business environment that is influenced by various forces that include political, social, economical, technological, and environmental forces. In normal...
4 Pages(1000 words)Assignment

HRM Innovation and Change

...Synopsis ‘The leadership of Change’ taken from the book, Organizational Change by Barbara Senior and Jocelyn Fleming is a critical study of the importance of organizational leadership in propagating change. The authors have emphasized that the role of leaders, managers and the administrators of the organizations becomes more challenging when new strategy and changes are introduced in the organizations. The good leadership ensures effective communication with the employees with shared vision of the new strategy thus promoting better understanding among the employees for easy adaptability to change. The chapter elaborates that the traditional role of managers were confined to the well defined parameters of organization’s goals... and...
2 Pages(500 words)Essay

Innovation and Change

...Innovation and Change Introduction Entrepreneurship is more than merely establishing a business for that it involves a number of skills and abilities of the entrepreneur such as seeking better business opportunity, taking risks beyond security anticipation and having the tenacity to innovate (Kuratko, 2008, p. 3) by aligning newer ideas to technology, people, process and other resources. Joseph A. Schumpeter, widely renowned as the father of entrepreneurship, perceived entrepreneur as an innovator (Carsrud and Brannback , 2007, p. 7) and he argued that entrepreneurs are those who perform and carry out new combinations by finding and taking opportunities to be seized to...
16 Pages(4000 words)Assignment

Leading innovation and change

...LEADING INNOVATION AND CHANGE ‘The trouble is that most organisations are unwittingly designed to encourage the acquisition of behaviours and practices they wish they had less of’. Discuss with reference to innovation and suggest ways in which these unhelpful behaviours and practices can be overcome. Introduction Innovation can be said be a necessary requirement for modern organisational development and growth. This is because through innovation, organisations of any kind are offered the opportunities of commercialise their inventions (Chan-Olmsted & Jamison, 2001). Any modern organisation that fails to prioritise and promote...
14 Pages(3500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Innovation and change for FREE!

Contact Us