Innovation and change - Essay Example

Innovation and Change Innovation and Change Unlike product innovation, the concept of service innovationis normally an intricate matter that presents businesspeople with myriad challenges in its development. In the context of service innovation, customers are normally seen to demand better services in life. However, the major challenge arises out of the fact that these consumers cannot specifically define the kind of service they expect to receive. It is often realized that people seek to achieve much satisfaction without a clear sense of knowledge on such satisfaction.

It therefore creates a challenge for businesspeople to seek ways and means of bridging the gap that seems to emerge. In this regard, service providers have to determine what the consumers really want and how such demands can be presented in the most effective way. In establishing customer requirements in order to meet the demands, it is imperative that service providers follow a methodical process that would eventually help in giving them an insightful view of what is really needed in the market.

The assumption in this regard is that the developer is beginning from a point where a service already exists in the market or the need for such a service is realized in the market. It then boils down to the concept of creative thinking, where the service provider is supposed to insightfully understand the customer and develop a perception of what the customer really seeks. This is achieved by observing the behavior of the consumers and how such consumers react to different situations and products in the market (Shehabuddeen, 2007).

Whatever gives the consumer maximum satisfaction clearly confirms that much focus should be directed toward developing that orientation. As an experimental step, one is supposed to improve the quality or performance of the service and observe the reactions of the consumers to the simplicities thereby realized. Aspects like better quality and speed of operations normally help in gauging this aspect. More importantly, in order to determine what the customer really seeks, it is important to improve the value of the services offered.

Often most service providers focus much attention on quality at the expense of value to the consumers. A sense of value to the consumers will automatically trigger a sense of thought on what the consumers really seek in the market (Chang, 2011). While the consumers might not really be aware of these important aspects, the provider is supposed to deduce the value that might be created from the consumption of particular services. Ultimately, the objective of service innovation can only be realized in the event that consumers can experience what the provider offers.

The basic aspects in customer experience are normally the fact that the services should provide simplicity, reduce the cost or enhance performance. These are therefore some of the most basic issues that service providers must be acquainted with in the process of service innovation in the market. In order to develop confidence regarding the specifications of the service developed, it is normally imperative to keenly study the consumers and the market in general. In any case, it often appears that service providers fail to develop the sense of confidence regarding the needs of the customers with respect to particular service innovations in the market.

More importantly, it is important that service providers become aware of the important aspects such as the existing services in the market, the challenges realized in the provision of such services and the reaction of the consumers toward the inefficiencies in the provision. Without doubt, a clear analysis of these important aspects will normally lead to the creation of a true picture regarding the operation in the market. In this regard, it is always important that other motivations like profit are slightly disregarded in order to have a true picture of the market.

Innovations are normally very expensive undertakings that require very definitive decisions in order to accomplish. However, the very nature of innovation still provides much room for trial and errors in order to come up with final and improved service process. Therefore in order to build confidence regarding the specifications of the services to be developed, it is always important to apply lot of creativity in the process. The conventional service innovation models might not really give clear elucidation on how to build confidence in the service innovation process.

In service provision, it is normally important that the consumer experiences a “feel” about the service being developed. Normally people go for repeat purchases of services just because of the feeling or satisfaction that remains in their mind after the first experience. Taking into account the need to provide such experience to the consumers, it always builds a lot of confidence in the service provider regarding the innovation process (Shehabuddeen, 2010). In any case, in service provision, the five human senses come into much play as cardinal aspects that determine the acceptance of particular services in the market.

In conclusion, it is realized that the very nature of humans is the fact that they always seek better goods and services which they do not really define. In this respect, business people are supposed to clearly determine what these consumers seek and provide it in the market References Chang, C.M. (2011) ‘The creation of novel and marketable service ideas’, International Journal of Innovation and Technology Management, 8 (1), pp. 113-133. Shehabuddeen, N. (2007) Innovation in real life: a hands-on guide to genuine innovation.

Liverpool: Open Innovation. Shehabuddeen, N. (2010) ‘Develop concepts into practical propositions’, In: IDEAS at Daresbury: beyond networking: knowledge, exchange and innovation. Daresbury: Lancaster University, p.17.