Promote innovation and change - Essay Example

PROMOTE INNOVATION AND CHANGE As a particular case study on innovation and change, lets consider the food and drink sector(say any energy drink ,for example Red Bull). The innovation and change to be brought in, in this case would be change in the packaging and a making of a new flavour. The first thing hat needs to considered , after the decision is made to bring about innovation and change, is to examine the Element of Competency(EOC) of the employees and their response (both initial and prolonged) to the idea of change. 1. Innovation management and change programs depends on close cooperation among all the functional sections of the organisation, its suppliers and most importantly, the customers.

This, again demands understanding of the roles and responsibilities of the organisational framework where the technological development and new product commercialisation takes place while listening to the voice of the customers. Off course, prior research is needed. 2. The Risk Factors that may constrain any attempt at change in Work Place would be : Element of Competency of the employees- that would consider how much are employees competent about the new techniques or new way of work and whether they possess the right kind of skills .

Cost- Whether the cost incurring would be more than the allocated budget is also an important point to take care of Time frame- The time frame required to train employees and put the change into practice and eventually producing the finished product (of making better designed cans for Red Bull) can exceed the stipulated time-period. 3. Planning for change Budgeting- For any profit making organisation, the budget for any project (be it Risk or Innovation Management) which is to be started should be decided upon and sanctioned beforehand.

Running tests- Different rounds of tests should be conducted before the changed is planned. Tests give the managers an idea whether the change program is going to be a failure or success. Allocation- Prior Allocation is needed in all areas :be it time allocation, budget allocation or human resource allocation or other resources. Training Hours- The duration for training the employees or factory workers are essential at the research level. 4.It is very important for any organisation to bring the right new products to the market place at the perfect time.

This is crucial to the success of the brand, Red Bull 5.When management set timelines and targets for implementation to improve WP practices, generally thers is always a resistance from the employee's end, Because it is common human nature to dislike change.But it is the management's responsibility to convey them the message in a way they would feel comfortable with and motivated to work on the program. CITATION Tushman, M. L., & Anderson, P. (Eds.). (1997). Managing Strategic Innovation and Change: A Collection of Readings.

New York: Oxford University Press Inc. Retrived March,2008 from :www.eurofound.europa.eu/emcc/content/source/eu05013a.htm (workplace innovation - fostering productivity and quality of work) Geroski, P. (1995). Market Structure, Corporate Performance and Innovative Activity. Oxford: Oxford University Press. Goffin, K., & Mitchell, R. (2005). Innovation Management: Strategy and Implementation Using the Pentathlon Framework. Basingstoke: Palgrave Macmillan.