Nobody downloaded yet

Managing Performance in Operations - Apple Inc - Essay Example

Comments (0) Cite this document
Managing Performance in Operations - Apple Inc. Name COMPANY PROFILE: Originating in 1997, Apple incorporation has become a world leader in the manufacturing and design of mobile communication and media devices, Music players, personal Computers etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Managing Performance in Operations - Apple Inc
Read TextPreview

Extract of sample "Managing Performance in Operations - Apple Inc"

Download file to see previous pages It sells a large amount of its product line through its online retail stores. The company also tries to cater to a large chunk of education market by offering education gadgets to the students both online and through retail (Apple computer, 2005). The operations of the company are spread throughout America, Europe, Japan, and Asia-Pacific as well as the Middle East and some parts of Africa. The company policy lays a lot of stress on its value chain and every operational activity done by the company is in compliance with the code of Operations (Finkle & Mallin, 2010) ORGANIZATIONAL STRATEGY AT APPLE: The company has grown from a starting point to become the best company of the world. The stock performance of the company gives a very clear idea about the strategies used by the company. On the very basics, the company is committed to improve customers’ lifestyle by developing the best PC gadgets, Music players and other cellular communication devices. The target market of the company is the students, businessmen, educators, and even governmental agencies for the industrial products. In such a case, the company emphasizes on a business strategy that focuses on the ability to design and develop in-house operating systems, application software, hardware and other tangible and intangible products. Seamless integration of the applications and innovative designs are a critical part of Apple’s manufacturing policy. The company lays a strong emphasis on continual improvement and innovation in its product line and other business strategies. Research and Development form the focus of the executives of the company who work on the ideology that that in order to survive and foster, people should think differently and create imaginations. As a result the company keeps on revitalizing its gadgets and digital consumer electronics (O’ Grady, 2009). The company also integrates various third party applications in its product mix. Many accessories of for Mac computers, ipods, and iphones are injected into the market by third-party ventures. Another business strategy employed by the company is the expansion of the distribution network and expands the customer base by focusing on customer satisfaction. These strategies have enabled the company to introduce new products in the market and gain a competitive edge over its competitors (Blackwell, 1987). When in 1999, the company introduced the ibook, its product matrix got complete. The company could now offer a desktop as well as a portable computer with a highly capable operating system. At several instances, the company has acquired several small SME’s that have been playing in its market. This strategy has enabled the company to gain a competitive edge in the market and maintain and foster its presence. PRODUCT DIFFERENTIATION: One of the main reasons for the standout performance of the company in the global market is the product differentiation strategy in company’s operations. The company staff is very conscious to reduce the similarities among not only the competitor products but also the product line of the company itself. The company has built a reputation by making the state of the art technologies that are user friendly and extremely solution bound. In the industry where the company is operating, the importance of product differentiation acts like a barrier for new entrants. This tool is fully utilized by the company as a part of its corporate strategy. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Managing Performance in Operations - Apple Inc Essay”, n.d.)
Retrieved from
(Managing Performance in Operations - Apple Inc Essay)
“Managing Performance in Operations - Apple Inc Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Managing Performance in Operations - Apple Inc

Apple Inc

...?Apple Inc. Executive Summary Although stock market value does not always reflect real business operations, it is the goal of this study to provide justifications on why Apple Inc. is an appealing investment. By analyzing the company in terms of its overall strategy to specific business activities, the researcher is able to forecast the stock value of Apple for the next three years. Company Review Apple Inc. designs, manufactures, and markets its own line of hardware and software products, as stated in the company’s 2011 Annual Report. As for the hardware products, Apple sells personal...
16 Pages(4000 words)Essay

Managing for the future: Apple Inc

...?Managing for the Future: Apple Inc Table of Contents Table of Contents 2 0.Introduction 3 2.0.Apple 2003 – 4 2 Technology 4 2.2. Social change 6 2.3. Globalisation 7 3.0.Scenario development 2018 – 2020 9 3.1. Technology 9 3.2. Social change 10 3.3. Globalisation 12 4.0.Conclusion 13 References 16 1.0. Introduction Apple Inc., is a consumer electronics company that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications...
13 Pages(3250 words)Essay

Apple Inc not likely to be taken over by a competitor. It is especially true considering the fact that Apple keeps its technologies totally secret. In addition, it is rather expensive to enter and compete in the particular market for new companies. Though Apple has competitors in its markets, the innovations of Apple Inc. lower the intensity of competitive rivalry. However, the rivals are starting to offer a number of substitute products and services. At the same time, Apple has the advantage of relatively high bargaining power of both customers and suppliers. So, the greatest strength of Apple Inc. is the innovations they...
2 Pages(500 words)Case Study

Apple Inc

...? \ Apple – History, Braches and Budget Apple – An Introduction Apple Inc. is a US based multinational company that operates in the industry of consumer electronics, computer software and personal computers (Jeffrey, 1988, p32). It is involved in the designing, production and marketing of the wide range of products software and hardware products including iPhone, iPod, iPad, Mac, iLife, iTunes, Apple TV, Mac OS X, iOS and iWork etc. It provides different services to the customer through its Apple Store online, App Store, iTunes Store, iBook and MobileMe. Apple has maintained unique reputation in the...
5 Pages(1250 words)Essay

Operations: managing Quality at Apple

...thousand iPads and 402 thousand iPhones in a day. In the last quarter of 2012, Apple has sold 14 million iPads, which is an indication of sales amounting to over 26%. During the same quarter, Apple has sold 25.9 million iPads, which amount to an increase of 58%. The sale of Macs amounted to 4.9 million, which is an increase of 1% as compared to last year (The Next Web, 2012). Conclusion While concluding this report, it is worth noting that operations, supply chain management, and issues of procurement and logistics can be regarded as crucial in the performance of an organization. The operations adopted by Apple have...
5 Pages(1250 words)Research Paper

Apple Inc

...Apple Inc Management and Leadership Paper Swarnambika S Academia Research Leadership has different meanings to various Leadership could be defined as influence, that is, the art of process of influencing people so that they will strive willingly and enthusiastically toward the achievement of group goals (Bass, 1981). In earlier times, managers only needed to know the 'how' of business processes and act upon them. Today, there is a necessity to know and understand the 'why' of business, because the 'why' enables the knowledge power to anticipate business opportunities and be proactive. Leadership is not a one-day thing. It is a journey of constant commitment to excellence...
10 Pages(2500 words)Essay

Apple inc

...and has proved greater success with product differentiation in its concerned markets. It operates through more than 350 Apple’s stores worldwide and all of these stores are renowned for its very successful and unique marketing strategy of ‘Own-store retailing’. Apple’s stores continue to add advantages to company’s customer loyalty since these stores attract millions of customers to it as they are provided with customer services, technology-assistance, troubleshooting, fun, gaming, kids’ corner etc. In the first quarter of 2011, Apple reported a 23 percent increase in its total sales exhibiting the total revenues to be $26.74 billion and $ 3.38 billion as the net profit...
3 Pages(750 words)Essay

Apple INC

...Apple Inc. PESTEL Analysis of Apple Inc. Introduction A PESTEL analysis is utilized by companies in order to identify aspects in their external environment which influence their performance and operations. External factors affect both the demand and supply of the company’s products and their costs in the market. This section seeks to address a PESTEL analysis of Apple Inc. in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological,...
10 Pages(2500 words)Essay

Apple Inc sail through market uncertainties. Apple Inc. prides itself a wide base of resource in terms of knowledge, entrepreneurship, financial and people. To date, Apple as a company has had the best selection of CEOs and employees to run its operation. The most outstanding being Steve Jobs who had a celebrated reputation of being creative head of the company. Apart from good generic strategies and core competence a company strong resource base in terms of people, knowledge, entrepreneurship and financial prowess. A firm’s success in employing its generic strategy and core competences depends on a good knowledge of the market and the ability of its...
2 Pages(500 words)Case Study

Apple INC

...Omni-Channel Retail Management Term Project Apple Inc. Step Research History and background of the Apple Inc. Apple Inc. was incorporated in 1977 and co-founded by Steven Jobs and Steven Wozniak. The first Apple I computer was introduced in 1976, and four years later Apple offered its initial public offering (IPO). In 1984 Apple introduced Macintosh, the first mouse driven PC (“Apple Inc.”, 8). In 1996, Apple Inc. acquired the NeXT Company, whose operating system became the...
11 Pages(2750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Managing Performance in Operations - Apple Inc for FREE!

Contact Us