Nobody downloaded yet

Business Research Methods - Essay Example

Comments (1) Cite this document
Summary
The research was carried out to determine students and industrials expectations and assumptions about the necessary attributes of employees in the hospitality industry. Survey method was conducted in a population of 137 students and 87 managers in the industry in order to get the different opinions on the value of a degree in hospitality. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.8% of users find it useful
Business Research Methods
Read TextPreview

Extract of sample "Business Research Methods"

Download file to see previous pages The results obtained showed that both held very different views. One of the limitations of the study was poor response from the General Managers in the hotels. More research on the views of general managers should be conducted. The main of the industry and educators is to tackle and minimize the gap between managers and students.
Introduction
Among the fastest growing New Zealand industries is the hospitality industry. Between 2008 and 2015, the ministry of tourism expects the number of visitors to increase by 18.6% in spite of the general drop in the economy of the whole world. This in turn will lead to increased expenditure in the tourist sector that is expected to rise by 4% within the same period. In 2008, the total expenditure $14 billion, is expected to increase up to $18 billion by 2015. Based on the above data, the New Zealand tourist industry is doing well. More qualified and knowledgeable hospitality employees are needed to serve the large numbers of visitors in the country (Brien 2004, p. 10).
O’Mahony and Sillitoe (2001, p. 264) argues that the hospitality industry does not put much emphasis on the qualifications in the sector when recruiting new employees. The industry values experienced employees who lack educational qualifications than educated people who have degrees in the industry. Graduates are disadvantaged when it comes to job competition with experienced people. James and Holden (2000, p. 265), assert that the hospitality industry is against the general expectation that pursuing a degree in a specific field is an added advantage to graduates because it is easy for them to secure themselves good places. Employing people based on qualification is a disadvantage to graduates most of who lack experience (Li & Leung 2001, p.190). Research Question When recruiting employees, the industry should not base on an individual's qualifications because this alone may not offer good results. Other factors like job experience, gender and age also affect career prospects. The aim of this paper is to determine how degrees affect the ability of graduates to secure good positions in employment that can earn them good salaries as well as the qualities that hospitality employees should have. Data collected from students and hotel managers on issues related advantages of degrees is used to analyze and evaluate the value of management degree in hospitality. Auckland University of Technology (AUT) students’ holding a degree in the Bachelor of International Hospitality Management and managers from six different hotels in New Zealand were used to carry out the study. Literature Review The author of this article reviewed a good number of resources to get information related to the topic. Brien (2004, p. 15) and Harkison (2004a, p. 22), argue that graduates expectation of getting to senior management positions immediately after graduating is not met. Students expect to replace hotel managers who are usually at their thirties and fortes and therefore about to retire. New Zealand’s hospitality industry is mainly composed of young people such that those who go on after the age of twenty are likely to attain higher positions than their young counterparts are. In the study conducted in Auckland, out of five hundred and thirty four employees, most of the managers were between the ages of 30 and 39 whereas supervisors and staff aged between 20 and 24. Most of the seniors were above the age of 25 years with an experience of more than five years and had educational qualification (Poulston 2006, p.25). Studies conducted to determine the qualifications that a manager should have vary greatly. People have ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Research Methods Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved from https://studentshare.org/business/1396070-critique-the-paper-and-produce-the-critique-report
(Business Research Methods Essay Example | Topics and Well Written Essays - 2250 Words)
https://studentshare.org/business/1396070-critique-the-paper-and-produce-the-critique-report.
“Business Research Methods Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/business/1396070-critique-the-paper-and-produce-the-critique-report.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
bs
bsteuber added comment 10 months ago
Student rated this paper as
The topic of "Business Research Methods " was impossible to find. I spent too much time to find it. Here at StudentShare, I got the finest sample. Many thanks!

CHECK THESE SAMPLES OF Business Research Methods

Business Research Methods

... the same test under the same conditions and coming up with information that should reflect the one already gathered (Shuttleworth, 2008, p 43). Questions to be answered by the customers should not be vague like the first two questions which are not clear. The questions in a research should always be short, using simple language in order to provide for those with language barrier and to the point (Meeker, 1998, p 29). As much as saving money is a business is important. It is well known that cheap is expensive therefore apple company should be able to conduct numerous researches using different research methods like questionnaires, door to door researches. This would help Apple Company be in touch with their customers and also come... like...
5 Pages(1250 words)Assignment

Business research methods

...?Business Research Methods on Satisfaction -- Sports & Corporate Group Travel Ltd Company Introduction Sports & Corporate Group Travel Ltd is a UK based sports tour organising company having expertise in arranging Sports Tours for a wide range of audiences including all age-groups for institutions such as clubs, schools and universities. Sports events include rugby, cricket, swimming, football, water polo and ice hockey. The Group covers besides UK and Europe other countries such as South Africa, Canada and the Far East. Customer focus has been a trend with Sports & Corporate Group Travel for complete satisfaction of its customers worldwide through the company’s customised offerings...
9 Pages(2250 words)Essay

Business Research Methods 2

...results than secondary research, which is especially essential if a business wants to launch a new product. For a travelling agency such as American Express Travel Agency, primary research is essential because it will give them a clear view-point of where they stand at present, and what the customers expect of them in the future. It will also pin-point their weaknesses, which can help them greatly in improving their service portfolio in order to attract more customers (Epson, 2011). The various methods of primary research include interviews, surveys, questionnaires, focus groups etc. On the other hand, secondary research...
8 Pages(2000 words)Essay

Business Research Methods

...? BUSINESS RESEARCH METHODS …………………. College/ ………….. Organizational Research and different purposes Research plays significant roles in business organizations to help them obtain valuable information about business opportunities and seize them for the business success. Searching of useful information is thus critical element to ensuring organizational success. Organizational research is a process of searching information, oriented towards a basic goal of understanding a phenomenon, may be without concern for the relevance or direct usage of the information being gathered. Today, highly advanced technologies are available and that can be used for various purposes of an organization. Information technology, mainly use of computer... for...
12 Pages(3000 words)Essay

Business Research Methods (SPSS)

...? Business Research Methods I. Literature Review The Theory of Planned Behaviour First proposed by Icek Ajzen in 1985, this theory is in turn based on the earlier Theory of Reasoned Action posited by both Ajzen and Fishbein (1980) in the course of their studies on attitude and behaviour. As such, both theories work quite well to explain behavioural intent, as well as to predict both human behaviour and attitude (Ajzen 1980). The general idea behind these theories is that certain actions are viewed in certain ways by certain people, and their perception of that action in concert with existing social norms in turn dictate how likely they are to follow through with it. Generally speaking, a...
14 Pages(3500 words)Essay

Business Research Methods

...?Business Research Methods Luxury sells online have increasingly become a more important selling point for high-end fashion brands. Brands have to balance their sells and how to maintain their brand identity of exclusivity. Many luxury brands have recently begun selling online towards the emerging markets, as the brand has identified an opportunity. However with the emerging markets as a focus there are different difficulties and restrictions. The Methodology and approach the research will take is inductive. By analysing secondary research of ecommerce in the fashion luxury segment and emerging markets the study will work towards a hypothesis. The research will have an interpretivist approach as the data collected do not address... in the...
9 Pages(2250 words)Essay

Modern Business Research Methods

...BUSINESS RESEARCH METHODS This report is about the business research methods. It covers the important methods, their purpose and when they should be used. This report also highlights the advantages and the limitations of all the methods that are mentioned. The report ends with the conclusion that highlights that manager's objectives are more important in selecting which is the desired method to be used. TABLE OF CONTENTS ABSTRACT 2 HISTORICAL RESEARCH: 4 FOCUS GROUPS: 5 SURVEYS: 6 OBSERVATION: 6 EXPERIMENTAL RESEARCH: 7 CORRELATIONAL RESEARCH: 8 CAUSAL-COMPARATIVE RESEARCH: 8 PILOT STUDY: 9 CONCLUSION: 9 References 10 Today, businesses need information to remain competitive in their markets. Information is required regarding... relationship...
6 Pages(1500 words)Essay

Business research methods

...Business research methods Business Research Methods Data Preparation and Question What are your career aspirations for the next five years? Responses: Kennedy: I would like to go farming; the job market is very competitive Henry: I am going into business Paula: I will have to look for a job; I have been studying hard and dreaming about a good corporate job, Sholes: I will look for a job or start my business as consultant Mary: I will definitely look for a job Variables The variables ion these analyses are: Farming, Business, Job, as they are the career aspirations. Assumption A...
11 Pages(2750 words)Coursework

Business Research Methods

...Chapter Summaries and Case Studies Chapter 6 Summary Chapter 6 of the Business Research Methods talks about research design by offering the reader the basic stages in a research design, the major descriptors of a research design, as well as the major types of research designs (Cooper & Schindler, 2013). Also, the chapter discusses the relationships, which exist between variables in a research design together with the steps for evaluating those relationships. According to the actors, a research design is the strategy by which a plan of a study is carried out (Cooper & Schindler, 2013)....
7 Pages(1750 words)Book Report/Review

Business Research Methods

...Business Research Methods Purpose of the research There are three major purposes of undertaking research and these could be possible determinants of research designs that can be undertaken. The purpose of any research could either be exploration, description of explanation of a given phenomenon which forms the hypothesis of the study. Exploration research seeks to provide the researcher with information aimed at familiarizing themselves with the topic being studied (Saunders & Lewis 2012). It mainly aims at satisfying the researcher’s curiosity through answering basic...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Business Research Methods for FREE!

Contact Us