The paper throws light on growth in the economies that is impossible without construction, since construction is linked with infrastructure, which is a component of growth. All structures in which business is carried out are a result of the tireless work by the construction industry. …
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XYZ can also join strategic alliances with other proprietors to ensure security and obtain support. It is recommendable that it joins such ventures and alliances in acquaintance with trusted and appraised companies. By utilization of reversal and positioning techniques to positively modify their promotion strategies. The company also needs to include the aspect of direct response to its clients, which boosts the rate of marketing and performance. This marketing ideology explodes and elicits favorable results when initiated (Naoum, 2001). The aspect can be enforced through delivery of offers to clients and calls of action in the entire marketing strategies (Davis, 2008). Manipulation of the media and the internet to advertise their prospects and printing of brochures, flyers, posters, periodicals, magazines and other print resources is also an oriental marketing strategy that should be applied. Workforce and Operational Management The XYZ construction company is committed to indulge in education of the workforce in an effort to enhance their service delivery as the company goes global. Every single department in the industrial sector in the company will inculcate their specific and favorable initiatives and strategic actions to address their challenges and economic constraints that are likely to drag the company backwards. With liaison with the government, the stakeholders will work together to establish workforce strategies specific to this sector of the industry. This education will aid the workers to innovate and design initiatives that will build a viable company. Due to the imminent shortage of construction workers, the company will collaborate with the public sector to train more workers. Cooperation of stakeholder is required in the industry to...
The paper tells that the augmentation in the construction industries has introduced stiff competition between the construction companies. These businesses do many modifications in their operations to match the current global trend in this sector of the economy. The company has in recent times exhibited augmenting growth due to its lucrative nature. Thus, it plans to expand globally to offer its services on a wider scale. Due to these plans, the proprietors are planning to launch their first IPO. Due to this initiative to go global, the proprietors are taking extremely careful steps to ensure that they design an innovative and workable strategic plan that will guide them on the proper way forward to their future prospects. To achieve an ingenious plan, they would like to inculcate the following in their strategic prospect: marketing, operational and workforce management, business structure, international operations, accounting and financial management, legal considerations and compliance, internal evaluation and control, information and leadership technology as discussed in this document. The XYZ construction company, being one of the competitive construction companies has included the above-described ingenious measures to meet the demands of the ever-growing market. Thus, before launching its first IPO, the company will have to continue pressing on and stressing on reinforcement of the strategies named above. This initiative will undoubtedly result in the realization of success.
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