Fashion 1980-Now - Nike - Essay Example

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The essay explores characteristics of Nike brand. Nike as a global fashion brand exhibits major outstanding characteristics of their by products ranging from shoes to attire. The company has its own logo, which is always recognizable. Consumers easily recognize the products…
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Fashion 1980-Now - Nike
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"Fashion 1980-Now - Nike"

The essay "Fashion 1980-Now - Nike" concerns Signature characteristics of Nike. Regarding the clothes, Nike comes up with a design that tends to relate with athletic performance thus, this brings inspirational to the athletes they associate with. Thus this enables the company to capture more consumers by highlighting the marketing message. Nike manufacturers always have identifiable label in their by products. For instance, the shoes have identifiable labels inside the shoes and outside the box which tell when the shoe was first designed and manufactured, while fake Nike manufacturers will put outdated ones. In addition, Nike products have identifiable SKU number inside and outside the box. I think fashion has created a huge impact of how you feel about yourself and the level of living. Boys and girls when dating to attract their soul mates use fashion today. In addition, fashion industry has created job opportunities to millions of people besides showing you are modern in thinking; therefore, it puts nobleness and poise to an individual. Regarding fashion marketing I think that it plays a huge role in influencing consumers’ choice to buy goods and services being promoted, however marketing may mislead people at times. Branding in fashion industry plays a significant role in a person’s culture for instance, the celebs endorsed by global fashion industries always influences what we wear in our daily lives and thus at times branding may be a negative thing because people resort to purchasing items. Read More
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However, the third employee of the company, Jeff Johnson, suggested a different name that he came across in his dream. More than a dream, it was perhaps a divine intervention, as the name was Nike – “the winged Greek Goddess of victory” (Keller, 2008, p.126).
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