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Cultural Advertising (how culture influences advertising) - Research Paper Example

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The core intention of any advertisement is to influence consumer patterns in a particular direction. This communication is usually…
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Cultural Advertising (how culture influences advertising)
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Cultural Advertising (how culture influences advertising)

Download file to see previous pages... The culture of most individuals is determined at their place of birth whereby they pick up the behaviors and mannerisms of those around them. This influences their general outlook towards life and the way in which they perform certain actions in their day to day activities. Culture differs in various elements; the most common is due to the location. Individuals in various continents have various distinct differences and these can be easily noticed. A clear example is the popularity of sports in various continents. In the United States, the most popular sports are American Football and Baseball, in India, the most popular sport is cricket while in Europe soccer is the major attraction. This therefore means that children born in these regions will find that their sporting culture is inclined to these particular sports and therefore they are most likely to follow these sports. The environment we are in is a major determinant of the culture that we will adopt.
Culture influences the languages that we speak and the religious beliefs that we are subscribed to. There is therefore a direct impact on the products that any given individual will use by the culture in which they belong. Some religious sects restrict the use of modern technology by their members and as such it would be pointless to try and them electronic. This therefore implies that advertisers should take keen note of the various cultures around the world so that they know exactly which type of people use certain products. They can then target these people selectively with advertisements that cater to their exact needs. The end result is that there will be positive response from the market since their needs will be catered for (Mueller 2004).
The goal of this essay is to find out how the advertisements differ from each other on basis of cultural values, are there any similarities also between TV ...Download file to see next pagesRead More
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