The essay "Fashion Industry" concerns the industry of fashion. An organization that has had a lot of success in the fashion industry due to the ability of the company of providing a unique and differentiated product is Urban Outfitters. The company has become a global icon. One of the key factors that led to the success of the company is the uniqueness of the clothes designs. The firm also limits the supply of each design so that the inventory at the stores is always fresh and new. In fiscal year 2012 the company obtained sales of $2.47 billion. Technology in the fashion industry has helped reduced the cost of producing clothes. Manufacturing technologies are enabling firms to reduce its labor requirements and to increase overall productivity. Computer software is allowing clothes designers to create new clothes faster than in the past. The culture of a country influences in the clothes preferences of the customers. For instance different cultures have various preferences for in color, style, and design of clothes. Companies in the fashion industry have become more ethically responsible than in the past. The use of immoral tactics such as sweetshops is no longer acceptable due to greatness customer awareness. The fashion industry is one of the biggest industries in the world. In 2010 the industry generated sales of $226.5 billion in the United States. The future of this industry is bright due to the fact that clothes are a basic necessity which means that the market size is composed.