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Analysis of the Fashion Industry - Research Paper Example

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 This paper discusses the statement of the main idea of the beauty and fashion industry. Today, cultural attitudes projected through magazines and shopping displays tell us what beauty is and how we ought to look. The paper analyses to invest money and time in the fashion industry…
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Analysis of the Fashion Industry
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Download file to see previous pages This even involves crafting bodies through diets or surgery, as human bodies are considered sites of aesthetic innovation, to be sculpted and periodically upgraded.” (About Fashion).
Today the fashion industry promises tools that make such specifications possible for anyone who is prepared to invest necessary money and time. Very few societies are exceptions to such trends. The Chinese, who preferred women with small feet, practiced ‘foot-binding’ to make the feet small. Necks are elongated in some societies and in some African societies, women insert huge metallic discs in their lips to appear beautiful. Thus, certain specific physical features gained acceptance as symbols of beauty or perfection.
Similarly, in a sociological context, several theories have been suggested to explain the nature of fashion. Over half a century ago, Quentin Bell, in his book “On Human Finery”, observed that fashion in dress followed a cyclical trend, based on changes observed since the thirteenth century. Fashion keeps evolving and changing.
Sociologist Ingrid Brenninkmeyer suggests that every trend in fashion becomes popular, peaks after a while and then loses relevance, even as another trend is forming, almost similar to the rolling of waves at the beach. (Brenninkmeyer, 1963).
Other concepts brought out by researchers include the “trickle down” theory of fashion as a symbol of class, postulated by Bernard Barber. (Barber, 1957). “When the styles and practices of the upper classes were imitated, their fashions trickled down to their social inferiors, and the upper classes were impelled to reconstitute themselves.” (McKendrick, et al. 1982).
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