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This will encourage the use of public transportation, which will decrease the amount of carbon emission.
People who live and work in Toronto in the 16-50s age group. There are two groups that I will target for this campaign. People who live in Toronto and people who work and go to school in Toronto, but don’t live in the city. Toronto is a very large and busy city and all of the schools and companies are very clustered. Both groups of people have very busy and fast lifestyles. They do not have much time to read all of the ads around them.
People believe that global warming is happening because the media is making a big deal about it. They know something about climate change, but don’t really know what it can do to us. They do not think that changing their behavior or habits can help to slow down this extreme climate change and vice versa, their lifestyle.
Climate change can really harm us. It is our problem and changes in our behavior can slow down this global warming. Using public transportation is one of the solutions in the fight against climate change.
Toronto is a really busy area and there are many signs and ads. To stand out from these, this campaign needs to attract audiences through the visual image. The image itself should convey the message that we are in danger if we do not take a action because they do not have time to read all of the texts on the campaign.
The competing alternative behavior will be driving their own cars. This can save their time and they do not have to take transportation with a bunch of people they do not know. The cost of take this action would be paying their gas fee.
People living in Toronto have very busy lifestyles and daily routines. Therefore, the campaign should be able to deliver the message without further reading of the text. The image should bring out the emotion from my target audience in just a short glance. I want my target audience to feel sorry for the earth and at the same
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The result of global warming in animals and on agriculture and the effect on human inhabitants is indeed frightening. The earth is already on warming periods even before human predominance. Based on studies, from 1000 AD until 1850 AD, the rising of earth temperature is caused by the changes in activities on the sun and some volcanic eruptions.
The climate change is the term that is used to refer the Global warming due to the emission of the green house gases. The major reason of the climate change is the emissions of green house gases. The issue is now realized and many governments and industries try to opt more sustainable ways instead of utilizing the conventional methods to generate energy.
Although it is a devastating dilemma, we are not left hopeless. Climate change urges rapid modifications on how we run our systems by altering our individual lifestyles, establishing legislation as the nation’s aid, and participation of other countries in this endeavor.
Climate change can be due to: Natural variability – warming or cooling due to sun spot activity, solar radiation Human activity – burning of fossil gases into the atmosphere, causing enhanced greenhouse effect However, there is much debate about what causes climate change, and the UN Framework Convention on Climate Change refers to a change of climate that is attributed directly or indirectly to human activity that alters the global atmosphere.
Changing temperatures and unpredictable swings in the jet stream continue to alter the distribution and predictability of precipitation throughout the country, all caused by climate changes. Though the root cause of climate change is not fully understood, the long-term impact on ecosystems throughout the United States is an altered environment in which humans, animals and infrastructures have grown dependent upon.
Significantly, climate change predictions give man knowledge of the future; and these predictions cannot compared to magic, neither are they opinions or speculations.(Ricky, 2008, 1) Climate predictions are based on investigation in the field of science i.e.
ions that have contributed to climate change and as such have committed to address the issue and assist developing countries in reducing their admissions. There are many negative consequences as a result of climate change and here rising sea levels will be discussed.
National Aeronautics and Space Administration poses a crucial question regarding the evidence of climate change whose answers aid in understanding the noticeable changes around the world.
The question has been addressed both in qualitative and
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