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Film Prioritization - Essay Example

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This essay "Film Prioritization" aims at analyzing the main objective for film prioritization which is to create shareholder value, thus the predicted ROI is a good place to begin creating the rankings. The top proposal, #4 Escape from Rio Janupi, meets all the “must” objectives and will, therefore, remain ranked in first for now. …
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Film Prioritization

Download file to see previous pages... Proposal #3 The Year of the Echo fails on the second “must” objective because its subject matter includes a heroin overdose and the underworld of sex, drugs and rock and roll, so it will be unable to get a PG advisory rating. Proposal #6 Keiko passes all the must objectives, although from a PR standpoint the treatment of Keiko in the movie might be an issue even though the footage was not filmed by the company. Proposal #7 Grand Island passes all the “must” objectives. Proposal #5 Nadia! and Proposal #2 Heidi also pass all the “must” objectives.
Now we will examine the remaining films’ ability to fulfil the company’s “want” objectives. Proposal #4 has a chance to be nominated for an Academy Award because the Academy tends to select films that have a moral conscience and address environmental issues. It is unlikely that it will win the best picture, since it is rare for an animated feature to get the nod, but if the film is well executed it may have a chance. Proposal #4 passes all the rest of the company’s “want” objectives easily. It could be especially effective in creating merchandise revenue, particularly because the goal-based plot of the movie would translate into a video game very well.
Proposal #6 has a chance to be nominated for an Oscar, but it seems less likely to be nominated or to win than Proposal #4 because its plot is not as innovative (it’s just like Free Willy) and because it doesn’t address the political concerns of the Academy as directly. It passes the remaining objectives just about as well as #4, although the projected ROI is less.
Proposal #7 Grand Island has a better chance at winning an Oscar than #6, and it probably has a slightly better chance than #4, since it is a live-action feature and it also addresses the environmental concerns that the Academy holds dear. It has difficulty passing objective #2 because it is not animated, although it still may be possible to spin off an animated TV show.   ...Download file to see next pagesRead More
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