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Media production - Essay Example

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Media Production Name: Institution: Course: Tutor: Date: In presenting radio news to the public concerning events that happen in different parts of the world, different radio stations use varying styles according to the target audience. This means that the kind of news may have notable differences in relation to the length of time and the details of the coverage…
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Download file to see previous pages On the other hand, in the process of presentation of radio news, some radio stations have some scripts of the communication that happened in the course of the coverage in the scene of the event while others present news in a properly elaborated manner without scripts. This makes the difference between the various radio stations because they show these diverse styles of presenting information to the people so that the audience can understand the events (Gunter, 2012, p.7). Some of the radio broadcasting stations that provide news about events that happen in the world in different ways include the BBC, Classic FM UK and the Real Radio Scotland. The three radio stations have various styles of presenting news to the people in order to reach to the people who receive their news from different physical areas as well as who represents cultural diversities. BBC radio, Classic FM and Real Radio Scotland have a common way of presenting their news to their audience in that they focus have a specific language they use in the presentation. The languages through which these radio stations communicate to the audience depend on the people that they target so that they can ensure that they are able to understand the news the present to them. For example, BBC radio uses British English because it was first established in the England and it focused on the people within the country and even when it expanded to other countries, it continued the use of the language. Classic FM radio broadcasts its news in British English considering the fact that it serves a section of the citizens of UK living in North West of England. This means that the people are able to understand the language of the communication through which presenters broadcast news to them and this is a similar case for Real Radio Scotland that uses English language to communicate to the public. This means the three radio stations i.e. BBC, Classic FM and Real Radio Scotland use English in the their presentation of news to their target audience in different parts of the world (Hohn, 2007, p.37). In presentation of the news, these radio stations have both time for giving headlines and some other time allocated where they report the events in details. This means that these radio stations allocate time when they present news in short and another time when the information is given in more details and this is done according to the programmes of these radio stations. Through this style of presentations of news, the audience remain updated on the events that occur in various parts of the world and the details of the events are offered in specific news bulletins hours. These radio stations therefore, have different sessions for long and short news bulletins in different times of the day to ensure they communicate to the audience on as much events as possible of what happens around them (Chantler and Stewart, 2009, p.75). Because of the different times of presentations, the companies present information as short packages so as to reduce the length of time to present the information to the audience. For example, the BBC, Classic FM and Real Radio present news in short packages at different times in the course of the day with some at the beginning of the hour and others at the half hour mark or other designated times in the cour ...Download file to see next pagesRead More
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