How does emotional design can stimulates people's attitudes on a web site - Research Paper Example

To understand the details of the effects of the website best, a research should be carried out on how interactive design, color effect, typography effect, images and layout affect the user emotionally. Methodology The research used the most appropriate tools that would give objective feedback whose findings would be used for future researches and remedies. The chosen tools were questionnaire method and a virtual survey. They are both positivist (quantitative) and interpretivist (qualitative) paradigms.

This project was qualitative A qualitative research is a type of research that yields descriptive material based on observation, spoken or written word. It is basically based on the user feedback. The survey was exploratory, descriptive and qualitative in nature. It was exploratory because it sought to explore the perceptions and views of different website users of different ages. The research was a five-phase longitudinal study of primary data from previous researches and built upon the consequential findings.

It consisted of; 1. Design of a suitable checklist to before the starting of the project 2. The self-rating by each of the websites chosen against the checklist. 3. User rating of the websites chosen against the same checklist 4. . However, there are more phenomenology elements. Similarly on the deductive-inductive front, there is a mix of the two. The research begins from a deductive stance. Based on the chosen websites case study, the research will demonstrated the quantifiable improvements three months after the project.

The project assumed that all concerned found the evaluation well worthwhile hence gave trustworthy opinion that ere not biased at all. This lead to a recommendation of the wider use of this project to help the websites and the website designers make choices and changes to improve their designs and the emotional design. The objectives were completed through collating research using both primary and secondary methods. Primary data will be gathered using in-depth analysis of previous findings. The interviews were conducted through virtual interviewing of pop ups that linked the randomly chosen users to the interview questions page.

This method was chosen because the structured interviews were formal, and can be used to explore in-depth a general area. There was a pre-determined list of question to work with. The research findings formed a discursive and evaluative nature using qualitative research to explore and support arguments, rather than presenting quantitative data as the main focus of the study. The method chosen tried to be as subjective as possible posing questions in a structured manner that avoided researcher bias.

It was the customer’s discretion to give information based on merit against the checklist. The assumption as that their opinion as a representation of the majority in the target group that took the interview and the survey. Structured