The Social Media Analyst between BT Vision and Tweeters - Research Paper Example

In fact, more people today find it more convenient to seek services in the comfort of their homes or offices rather than physically making their way to the offices of the service providers to do the same. The aim of the study is to explore the relationship between the effects of social media on people’s choice of VOD bookings.  This is to primarily find out whether there is a relationship/correlation between social media and VOD bookings in the UK.The research processes include; descriptive research, exploratory research, predictive research, and explanatory research.

Explanatory research outlines an explanation of particular phenomenon/happenings while analyzing its characteristics through discovery and measurement of causal relationshipsFrom the research, the data results indicated that there was a positive correlation between tweets to VOD bookings. This leads to the conclusion that Twitter directly influences the VOD bookings. The more a hashtag of VOD trends on the platform the more the VOD bookings. A hashtag is a way for people on twitter to search for tweets that have mutual topics.

The conclusion of these findings recommends that released VOD use social media including Facebook Twitter, Google Plus, YouTube, and other platforms to promote their newly released videos. The acquisition of these media platforms needs to have a good plan and be in line with the organization's goals.Media literacy has been on the rise and people in Great Britain have gained knowledge, skills and understanding that enable them to make the most out of the opportunities presented by the new worldwide web communication channels (Espley, Carpentier and Medjkoune, 2014).

People have also been able to protect themselves and their families as a whole from the risks related to social media such as catfishing and also to manage the contents and communications through media literacy. Research findings have shown that more adults in the UK, most specifically the older adults are now finding their way online by the use of various devices (Gupta, Nicholson and Newman, 2012). Generally, what is observed in a number of organizations is far less in the way contemporary social media is trifling stuff and more affirmative view of whether it is appropriate for professional businesses (Kietzmann, Hermkens, McCarthy and Silvestre, 2011).