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Visual Rhetoric: Car Design Development by Advertising - Essay Example

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Visual Rhetoric: Car Design Development by Advertising To design a car is known as one of the exciting and demanding job. It gets more complex when someone is going to design a luxury, sports or any other specialty car. Cars grow to be famous due to two important points: exterior (design and shape, color) and interior (engine, seating capacity and functions)…
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Visual Rhetoric: Car Design Development by Advertising
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Visual Rhetoric: Car Design Development by Advertising

Download file to see previous pages... To capture the higher social class, advertisement counts as one of the most important manner of describing and exposing the features of the car. “Visual elements are an important role of many advertisements. Although the role of imagery in shaping consumer response has long been recognized (Greenberg and Garfinkle, 1963)” (1) Following are some significant points of visual design and a designer of a dynamic and vibrant car should keep in mind while designing a car, The Semiotic Landscape: Language and Visual Communication Narrative Representation: Designing Social action Conceptual Representation: Designing Social Constructs Representation and Interaction: Designing the Position of the Viewer Modality: Designing the Models of Reality (2) “Rhetorical figures, in whatever form are expected to have two affects on consumer. The first is increased elaboration and the second is a greater degree of pleasure.” (3) A car can make you smile. Your emotions are associated to the designs of the different attractive products. (4) “The technical quality and the design are two important areas in development, and design has become more important in recent years. The shortening of the time taken to develop a new car is one of the competitive advantages of Japanese car manufacturers. It is achieved by close co-operation between research, market testing, product design, production and marketing.” (5) “Artful deviation is also the cause of the pleasure produced by rhetorical figures, but here it is their artfulness that is key. In semiotics a fundamental tenet is that readers enjoy a pleasure of the text (Barthes 1985).” (6) For this reason, I have selected three most famous cars of the world. The reason why these cars are famous around the world is the special design the manufacturer has incorporated on them. Cars forms and shape changes and evolves as the time goes which is associated with the design of the car. These features are further highlighted by proper marketing and portray it as a piece of art. And sometime this piece of art sets standards and landmarks for other makers of cars due to its fame among the people. There are three different cars that have exotic design and shares familiar features. 1. Alfa Romeo 8C Competizione: ALFA is an abbreviation for "Anonima Lombarda Fabbrica Automobili. The car brand Alfa Romeo launched their 8C Competizion models in 2008 which is an example of car that is considered as piece of art. How we present a product is very important specially if we are introducing some new thing that is to say some new model of a car. Advertisement strategy can play a vital role in the development of a newly introduced car model. So Alfa Romeo’s management employed an incredible advertisement campaign and presented its car as a model car of that time. The Alfa Romeo 8C Competzione’s advertisements are available as video on YouTube, automotive websites. It also sends email ads to potential customers. It also publishes magazines and brochures related to its products and services. The later discussion about this car will provide an insight to its success as a piece of art. It is a two seated sports car that combines the vintage design of the 1950s and modern design. From its exterior features, the drop shaded ellipse headlamps on the front definitely give the 8C have the vintage looks like the cars in 1950s. On the ...Download file to see next pagesRead More
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