Nobody downloaded yet

Visual Communication in Advertising and How It Meets Form Follow Function Criterion - Essay Example

Comments (0) Cite this document
Should Form Follow Function (Or Vice Versa) in Visual Communication? Aims of the Study Visual communication is one technique used to construct images using visual elements and symbols aimed at conveying a specific message to a target audience. Within this sphere, the design issue of ‘form follows function’ invites various interpretations related to how certain products or services should be designed and packaged in order to capture the attention and interest of its target audience…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Visual Communication in Advertising and How It Meets Form Follow Function Criterion
Read TextPreview

Extract of sample
"Visual Communication in Advertising and How It Meets Form Follow Function Criterion"

Download file to see previous pages Although there are many functions that can be applicable to various forms, this paper will be geared towards messages conveyed by still graphic designs in signs and advertisements. Why The Interest on Form and Function in Graphic Design and Visual Communication? The reason behind choosing advertising was based on the fact that the advertising sector can be viewed as the most competitive area where an object of design has to capture audience’s attention and inform effectively in the shortest possible time through correct application of elements of visual communication. I believe that role of visual communication is vital in modern advertising culture where people are bombarded with visual information through various media channels. It is possible that at this stage the balance between ‘form follows function’ becomes shifted more towards emphasis on ‘form’ as a factor that will secure audience’s attention and response. This may lead to exaggerated and imaginative design efforts aimed at describing an item with simple straightforward function. This overemphasis can be observed in many modern TV commercials where the entire story line and acting and special effects can be deployed to promote something as trivial as new variety of a morning cereal. However, the question now is if such efforts towards the production of form serve the function of selling the product. Review of Literature Graphic design is defined as “the ‘art’ of communication – to inform, educate, influence, persuade, and provide a visual experience”(Resnick, 2003, p. 15). Lawrie (2008) claims that the visual communication of ideas or concepts is the primary function of graphic design while evoking feelings, either emotional or kinaesthetic ones, are considered its secondary function. Graphic designers intend their designs to effectively carry out its meaning and that its target audience clearly understand it. For this to be effective, the designer should know how his target audience ascribes meaning to the design, so he is required to adopt to their perceptual views and share their experiences (Lawrie, 2008). A simple example would be the separate icons for toilets for men and women. The most basic icon of a woman with a flared skirt posted at the door of a toilet can be easily identified by anyone so women know it is the toilet for them and men will not enter that door because it is clearly not for them. This basic example shows the effectiveness of the relationship between form (simple icon for gender) and function (to identify which toilet is for women and which one is for men). However, going a step beyond the basic design such as putting in more feminine details for the female icon and masculine details for the male icon may trigger a stronger emotional or kinaesthetic response. An example would be giving the effect of feeling like royalty when they enter the toilet with the icon of either a king or a queen at the door. These two kinds of icons have different forms, and the function of identifying which toilet to use is the same, however, the second example may evoke a more personal meaning and experience. The previous examples illustrate Hollein’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Visual Communication in Advertising and How It Meets Form Follow Essay”, n.d.)
Visual Communication in Advertising and How It Meets Form Follow Essay. Retrieved from
(Visual Communication in Advertising and How It Meets Form Follow Essay)
Visual Communication in Advertising and How It Meets Form Follow Essay.
“Visual Communication in Advertising and How It Meets Form Follow Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Apple : Function and Form
Few years after its foundation, it expanded its business by manufacturing variety of items, such as software applications, operating systems and also provides with the requisite support services. The company introduced its first Apple I computer in the year 1976, followed by its major success in the following year (Alacra Inc, 2013).
8 Pages(2000 words)Essay
Analyzing Visual Advertising
The advertising campaign by Camel Cigarettes in the 1940’s suffered from a similar dilemma. (Advertising methodologies through the 20th century) Whilst it is true that advertising rules were not so stringent during that age and the health risks of smoking were generally unknown to the masses, the advertisement is still considered to be incorrect in its approach.
3 Pages(750 words)Essay
Animal form and function II
  Heart is the most vital organ in the body. It is the muscular pump that supplies blood to every organ and tissue to sustain life. Its own blood supply is however critical to life. The adequate function of heart depends upon the balance between its own metabolic demand and the supply of blood.
3 Pages(750 words)Essay
Apple : Function and Form
To explore this topic and make the research reliable a number of sources were used, for which the reference list has been attached. Articles from Forbes, academic journals and case studies including a case study by the Harvard Business Review and a case study by the Pandora Group were used to evaluate Apple Inc.’s competitive position in the market.
9 Pages(2250 words)Essay
Apple - function and form
Apple Inc. is one of the leading organizations within the global consumer electronic goods industry. The report will investigate the competitive strategies that are adopted by the firm in order to gain potential competitive advantages. Several academic models and theories have been applied in this report in order to determine and evaluate the adopted competitive strategy by Apple Inc.
7 Pages(1750 words)Book Report/Review
Visual Communication
Studies related to art have pointed out that art has existed until now; however, it occurred and existed in the form of different art movements that inspired the coming generations to include art in their lives. In the present era, technology has altered almost
7 Pages(1750 words)Essay
Advertising and communication
The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors.
18 Pages(4500 words)Essay
Digital advertising: A new form of advertising
Internet and other digital media are employed all over the world due to which, digital advertising is gaining reputation day and day and many businesses have considered about digital marketing. This essay gives an
4 Pages(1000 words)Essay
Apple- Function and Form
According to Bordes (2008), the element of differentiation has led to the creation of unique brand feature and improvement of customer service delivery. In the current scenario, the personal computers of Apple have been providing its
4 Pages(1000 words)Essay
Sociology - How does advertising function as a system of indoctrination
Buying the things being advertised won’t lead to the satisfactions or happiness of people, rather it is just an illusion created by the mass media to satisfy the needs of the elite class who want to sell their products to these ordinary consumers.
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Visual Communication in Advertising and How It Meets Form Follow Function Criterion for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us