We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Public Service Broadcasting - Essay Example

Comments (0)
Summary
PUBLIC SERVICE BROADCASTING by [Author’s Name] 14 March 2012 Public Service Broadcasting Introduction Public service broadcasting remains one of the most popular and, simultaneously, controversial elements in public service and media discussions. The body of literature discussing the effects and implications of digital television for public service broadcasting constantly increases…
Download full paper
GRAB THE BEST PAPER
Public Service Broadcasting
Read TextPreview

Extract of sample
Public Service Broadcasting

Download file to see previous pages... Public service broadcasting is, probably, the only truly public service left which is truly accessible and comprehensible by viewers, but it is clear that even the most effective PSB structure is not secured from the influences of the postmodern age. Given the bright promise of digital television and the profound alterations it brings to the culture and ecology of mass media, public service broadcasting should undergo a series of changes, to make sure it fits in and meets the needs of new audiences. Public service broadcasting: Defining the term Understanding the pros and cons of public service broadcasting in Britain is impossible without trying to delineate what stands behind the very term “public service broadcasting” (further PSB). The controversy and vagueness surrounding the PSB term cannot be easily dismissed. That there is no single definition of public and public service broadcasting has been abundantly established (Syvertsen 1999). During the past 60 years in the study of PSB no single definition of public service and its nature was developed and crystallized (Syvertsen 1999). Some definitions had considerable variations, whereas many others are obviously contradictory (Syvertsen 1999). For a long time, the term “public service broadcasting” was associated with BBC; but today, none of the existing definitions satisfies the changing demands of the media reality. The fact is in that the term “public service” is no longer limited to the community and those who are interested in this type of services. The terms “public service” and “public service broadcasting” have several distinct definitions, and all these definitions may help to explain the changing nature of PSB in the digital world. First, public service broadcasting can be treated as a unique and important type of public utility, namely, one of the many types of services provided by governments (Syvertsen 1999). In this sense, public service broadcasting is similar to postal services, railroads and roads, and other public utilities used by citizens on a daily basis and for no fee. Treating public service broadcasting as a public service utility is the same as underlining its socioeconomic and technical ingredients: from the viewpoint of public utility, PSB must meet the basic criteria of efficiency and quality, which include the quality of signal, the breadth and sophistication of the distribution network, operations efficiency, etc. (Syvertsen 1999). This definition of public service broadcasting emphasizes the “utility” aspect of the service provision. Second, public service broadcasting can be viewed as something provided in the public sphere (Syvertsen 1999). This definition shifts the emphasis away from “utility” towards the “public” character of broadcasting. Here, the meaning and boundaries of the “public sphere” should also be delineated. Syvertsen (1999) writes that “the public sphere represents institutions in which members of the public take part as citizens and collectively make decisions for the common good” (p.7). The public character of PSB implies that everyone, irrespective of their status or position, have the right and can access the services provided by public broadcasters. Here, PSB is also depicted as an invisible eye monitoring the progress of society and providing citizens ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The Relationship between the BBC and Public Broadcasting Corporation and the Commercial Sectors
The Communications Act 2003 sets a duty on the Office of Communications to obtain accessibility of a broad range of both “television and radio services” all over the United Kingdom that is of high quality and considered to draw diverse “tastes and interests”; and to keep an adequate number of providers for various “television and radio services”
18 Pages(4500 words)Essay
In What Ways Have the Recent Technological And Institutional Developments Shaped Public Service Broadcasting In the UK
PBS in UK and elsewhere is presently facing a major dilemma as regards modern technological innovations and institutional developments that are significantly affecting the nature of the broadcasting services in UK. The paper will examine how the recent technological revolution and the development of institutions have affected the PBS in UK.
8 Pages(2000 words)Essay
Public Service Broadcasting and the Unique Way by which the BBC Funding Impact
Journalism is a career has evolved over the years to be currently a competitive career. The reason behind this is that journalism is closely connected to communication and its various forms. For journalism to be effective, it must fully utilize the available means of communication in order to ensure that the target audience gets the proper information in the right manner, and at the right time (Cobley, 2010:35).
10 Pages(2500 words)Essay
The Impact of Globalization, Deregulation and Neoliberalism on Media Diversity and Public Service Broadcasting
According to the paper capitalists played a crucial or critical role as key players of globalisation. For instance, the international media companies engaged into this international integration of sophisticated businesses primarily due to the emancipation of advanced technologies employed in the media. The ability of the media to be part of globalisation, deregulation and neoliberalism allows the public to have wide access of information, and even varied point of views to strengthen their thoughts on what is happening around the world.
8 Pages(2000 words)Essay
Public Broadcasting Service
The programming on PBS has traditionally been focused on children during the day and on well-educated viewers at night. Education naturally translates into higher earners so the brand at work here would appear to be one that is focused on television viewers who earn more and thus spend more than those who watch broadcast network shows.
2 Pages(500 words)Essay
Public Service Broadcasting
According to the report in the current context of media corporatization and globalization, the utopian nationalism of the PSB is getting increasingly difficult to adhere to as commercialization of the media, the convergence of the interests of media and businesses and globalization have made it difficult for the PSBs to retain its original characteristics.
12 Pages(3000 words)Essay
Analyse the policies of the European Union in broadcasting. Include in your answer some reflection on why transnational broadcasting has largely failed in Europe
It regulates the development and transmission of economic, cultural, political and social concepts of various democratic societies. One of the most significant features of the policy of the European Union in broadcasting
8 Pages(2000 words)Essay
What are the key issues facing Public Service Broadcasting in the UK
the first Director General of BBC, John Reith, in the 1920s, when he had remarked that the creation of PBS was chiefly to “inform, educate and entertain”. PBS, in modern UK, is controlled and regulated by Ofcom, and there are certain necessary obligations that form a part
6 Pages(1500 words)Essay
Critically analyse the role of public service broadcasting in maintaining democracy in one nation-state with which you are familiar. (Best the UK)
To some extent, public broadcasters may also be funded by individuals in form of tokens or favours or even directly by the state. Claims by Negrine (2002) demonstrate that the line between public and
12 Pages(3000 words)Essay
In what ways can the Internet contribute to public service broadcasting Discuss and provide examples from the readings
In recent years, the traditional methods and techniques of public broadcast are shifting towards the Internet i.e. towards
5 Pages(1250 words)Essay
Let us find you another Essay on topic Public Service Broadcasting for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us